Innovation | Carry forward the spirit of innovation and entrepreneurship to boost economic and social prosperity

  Under the background of deepening reform in an all-round way, carrying out the innovation-driven development strategy in depth and China’s economy entering a new normal, the CPC Central Committee and the State Council attach great importance to mass entrepreneurship and innovation, and a new wave of innovation and entrepreneurship is surging in China, providing sustained impetus for China’s economic development.

  General Secretary of the Supreme Leader pointed out at the National Science and Technology Innovation Conference held in May 2016 that science and technology are the sharp weapon of the country, and the country relies on it to be strong, enterprises rely on it to win, and people’s lives depend on it to be good. China is strong, China people’s lives are better, and we must have strong science and technology. The new era, new situation and new tasks require us to have new ideas, new designs and new strategies in scientific and technological innovation.

  "The stable recovery of the world economy depends on innovation, and the upgrading of China’s economy depends on innovation." Premier Li Keqiang emphasized innovation at the Eighth Summer Davos Forum in 2014, and put forward "mass entrepreneurship and innovation" for the first time. Since then, he has frequently explained this keyword on various occasions. As the key work in 2016, the Government Work Report clearly puts forward that the multiplier effect of mass entrepreneurship, innovation and "internet plus" should be brought into play, and a platform of mass creation, crowdsourcing, public support and crowdfunding should be built, and a new entrepreneurial innovation mechanism should be built with the cooperation of large, medium and small enterprises, universities, scientific research institutions and makers.

  Technological innovation and entrepreneurship are changing life, and they are also affecting China. At present, a new round of scientific and technological innovation and entrepreneurship is becoming a new engine for steady growth, promoting reform and restructuring, and a new kinetic energy for benefiting people’s livelihood, ensuring employment and promoting development.

  The explosive growth of science and technology start-ups

  Beijing, Zhongguancun Software Park, Didi Office Building.

  A few days ago, our reporter came to Didi’s Beijing headquarters and felt the growth story of a company that changed the traditional mode of transportation by using the home Internet and was rated as one of the top 50 innovative enterprises in the world by MIT Science and Technology Review.

  Back in early 2012, 29-year-old Cheng Wei was brewing a business. He believes that the Internet has fully entered the life field represented by food, clothing, housing and transportation, and "clothing, food and shelter" has a relatively mature operating model, while "travel" seems to have not. At that time, he lived in the northern suburb of Hangzhou, and he traveled every day or took the bus, subway or stood on the side of the road waving for a taxi. Combined with his own personal experience, he began to think about whether there is a way to "move" taxis to the Internet, so that people who want to take taxis know where the taxis are and drivers know where the passengers are, thus solving the problem of information asymmetry and making people’s travel more convenient.

  With the continuous maturity of ideas, Cheng Wei and his friends Wu Rui and Li Xiang, who have always dreamed of starting a business, founded Xiaoju Technology Co., Ltd. in Beijing in June 2012, and launched mobile phone car calling software — — Didi taxi APP. In that year, they ran through more than 100 taxi companies in Beijing, and they also insisted on installing Didi taxi APP for more than 10 thousand taxi drivers at Beijing West Railway Station. People gradually find that taking a taxi with this small APP is convenient for both drivers and passengers.

  After that, in just four years, the integration of technology, capital and talents accelerated. Today, Didi has provided comprehensive travel services for nearly 300 million users in more than 400 cities around the world, such as taxi calling, express train, hitchhiking, driving, test drive, public transportation, online car rental and enterprise-level services, and adopted cloud computing to design a new hierarchical architecture for the business, which not only can accurately match the supply and demand information between passengers and online car, but also can guide vehicles to hot spots of travel demand through automatic early warning of the platform, thus alleviating the travel pressure.

  With the rapid development of business, Didi has received nearly 8 billion US dollars in financing, becoming the second largest online trading platform in the world after Taobao and the largest one-stop diversified travel platform in the world. At the end of September 2016, the daily order of Didi Platform reached 20 million times.

  It is undeniable that Didi’s sudden emergence is very important because it has grasped the opportunities for the development of cutting-edge technologies such as the Internet and cloud computing.

  Science and technology entrepreneurship has promoted technological innovation and business model innovation. Correspondingly, the innovation of technology and business model has also brought infinite possibilities to entrepreneurship. Every technological progress will give birth to new entrepreneurial fields and new entrepreneurial enterprises.

  In August 2011, a company focused on the research, development and operation of cloud computing business centered on data management — — Qi Niuyun was formally founded in Shanghai. Only one year later, Qiniuyun became the first team in China to conduct large-scale project research and development with GO language, and realized the core service of distributed object storage system based on GO. At present, Qi Niuyun has ranked first in the domestic cloud computing industry.

  As a leading enterprise-level cloud service provider in China, Qiniu Cloud Service has more than 500,000 corporate customers, storing more than 200 billion files and 1 billion hours of video, with a cumulative capacity of more than 100PB, attracting many corporate customers such as SF Express, Netease and Meipai. Up to now, Qiniuyun has successively set up offices in Beijing, Shenzhen, Guangzhou, Hangzhou and Chengdu, with nearly 500 employees, including more than 50% technicians.

  According to reports, Qi Niuyun has always taken data as its core value, and continuously aggregates all kinds of data by providing an excellent cloud service platform, so that massive data can circulate. At the same time, Qi Niuyun is also committed to creating a scene PaaS to help developers shorten the distance from ideas to products. Around the rich media scene, Qi Niuyun has formed an ecological rich media cloud platform.

  Nowadays, many enterprises like Didi and Qiniuyun are booming in China. These enterprises have transformed themselves into commercial society, accelerated the gathering of innovative elements such as talents, technology and capital, and also promoted technological innovation and enhanced social value invisibly.

  The rapid development of these scientific and technological innovation and entrepreneurship enterprises is the epitome of the improving innovation and entrepreneurship environment in China, and it is the result of the country attaching great importance to economic development and social employment, actively encouraging innovation and entrepreneurship, and optimizing the innovation and entrepreneurship environment.

  In recent years, China has accelerated the registration time of newly established enterprises, from the average of 26 days before the reform to 14 days, and will further shorten it to 3 days. In this context, the formation of innovative and entrepreneurial enterprise groups in China has been accelerated, and more and more people have invested in the tide of innovation and entrepreneurship, and the newly registered enterprises in various places have grown by spurt.

  Relevant statistics show that in 2015, there were 4.439 million newly registered enterprises nationwide, an increase of 21.6% compared with 2014, and the registered capital (fund) was 29 trillion yuan, an increase of 52.2%, both of which reached new highs in the number of new registrations and the total registered capital (fund). In the first three quarters of 2016, the number of newly registered enterprises nationwide reached 4.01 million, with an average of 14,600 newly registered enterprises per day, higher than the average of 12,000 per day in 2015; The number of technology entrepreneurs of cloud computing services in China has increased from 2 million in 2015 to 2.9 million in October 2016 … … When time enters 2016, people see new data in the field of innovation and entrepreneurship and feel new leaps again and again.

  With the gradual improvement of the business incubation environment, China’s entrepreneurial subject is moving from "minority" to "mass", and more and more post-90s youths regard entrepreneurship as their life ideal. More and more corporate executives, scientific and technological personnel and returned overseas talents are also actively involved in the entrepreneurial tide, forming the "New Fourth Army" of innovation and entrepreneurship in China.

  The statistical data obtained from a previous survey conducted by relevant departments on the development of Beijing Zhongchuang Space also show that among the founders of the surveyed entrepreneurial enterprises, 38.4% are corporate executives, 22.2% are corporate technicians, 11.1% are returnees, 9.3% are successful entrepreneurs and 8.4% are college students & mdash; — The "New Fourth Army" has become the main force of innovation and entrepreneurship.

  The rise of large enterprises supports the tide of innovation and entrepreneurship

  18 years ago, Alibaba was a start-up; Eighteen years later, Alibaba has become a leading enterprise in the industry, and under the background of the country’s vigorous promotion of innovation and entrepreneurship, it has further exerted its comprehensive advantages in technology, capital, talents and market, adding fuel to the fire for innovation and entrepreneurship, which not only makes the enterprise grow continuously, but also promotes the sustainable development of China’s economy.

  In August 2016, the General Office of the State Council issued the "Implementation Opinions on Building a Demonstration Base for Mass Entrepreneurship and Innovation", and Alibaba Group was selected as the first batch of dual-innovation demonstration bases. According to reports, Alibaba will build 100 innovation centers, support millions of small and micro innovative entrepreneurs, build a campus post to support 10,000 student entrepreneurial teams, and create a free office communication and collaboration platform for "double innovation" enterprises.

  At present, Alibaba has deployed 22 innovation centers across the country. In 2015, it supported 864 small and medium-sized enterprises, driving nearly 10,000 entrepreneurs. In the next two years, Alibaba Innovation Center will expand its operations to a total of 100, directly driving the coverage of 30,000 entrepreneurs.

  There is a mobile office communication collaborative multi-terminal platform under Alibaba Group — — DingTalk. Since the platform was launched two years ago, it has served more than 2.4 million enterprises or organizations free of charge, which has enabled enterprises to enter the era of efficient mobile office, not only saving costs, but also improving work efficiency. On May 31, 2015, Nail officially launched the C++strategy, and at the same time invested 1 billion yuan in the first phase to establish the Nail Ecological Development Fund.

  At present, cloud computing has become the infrastructure of global innovation. According to Ali Research Institute, 60% of entrepreneurs in Alibaba Cloud are starting their own businesses for the first time. After the start-up enterprises choose to adopt the public cloud platform, the calculation cost is reduced by 70% and the innovation efficiency is increased by as much as 300%.

  Today’s Alibaba Cloud serves more than half of China’s technological unicorn enterprises. Statistics show that in 2015, Alibaba Cloud served 1.8 million technology entrepreneurs; As of October 2016, it has served 2.3 million technology entrepreneurs, accounting for about 80% of the country.

  In addition, Alibaba Group will also integrate the operations of existing Yunqi Town, Alibaba Cloud Chuangke+and Ali Baichuan Incubation Base to create a unique "double innovation" support model for Alibaba — — "1+4+N" means a Alibaba Cloud Maker+platform, four kinds of Alibaba’s unique technology empowerment, traffic empowerment, talent empowerment, ecological empowerment, e-commerce O2O, cloud computing big data, intelligent hardware, B2B enterprise service SaaS, digital entertainment and other N incubation support themes.

  Not only Alibaba, but also a number of leading enterprises in China are engaged in the field of innovation and entrepreneurship. Haier Group is striving to transform itself from a traditional manufacturing enterprise to an entrepreneurial platform, and to become a big incubator of "providing entrepreneurial services for employees" to maximize the value of employees’ innovation and entrepreneurship. On Haier’s entrepreneurial platform, there are only three types: platform owner, small micro-owner and maker. The platform owner is the platform manager, the small micro-owner is the person in charge, and the maker is the small micro-employee. As the basic unit of an enterprise, entrepreneurial micro-enterprises are independent operating entities, enjoying decision-making power, human rights and distribution rights.

  Haier relies on its own superior resources to provide all-factor, all-process and all-life-cycle support for entrepreneurial micro-enterprises, including design and research and development, financing, sales network, human resources, legal affairs and financial services. Haier’s entrepreneurship platform consists of six sub-platforms: Maker Lab, Maker College, Maker Factory, Maker Service, Maker Finance and Maker Base, which realize the combination of innovation and entrepreneurship, online and offline, incubation and investment, and provide low-cost, convenient and all-factor open comprehensive entrepreneurial services for entrepreneurs.

  It is understood that at present, more than 100 small and micro-enterprises on Haier’s entrepreneurial platform have earned more than 100 million yuan, 29 small and micro-enterprises have introduced venture capital, and 14 small and micro-enterprises have been valued at more than 100 million yuan. The whole platform has provided more than 1.3 million employment opportunities for the whole society.

  The support of leading enterprises in the industry has facilitated the development of scientific and technological innovation and entrepreneurship, accelerated the growth of entrepreneurial enterprises, and the development of entrepreneurial enterprises has injected new vitality into leading enterprises. The two promote each other and jointly form a new wave of scientific and technological innovation and entrepreneurship in China, and China’s innovation power is also constantly improving.

  According to statistics, in the first half of 2016, the number of invention patents granted in China reached 164,000. According to the 2016 Global Innovation Index released by the World Intellectual Property Organization, Cornell University and Yingshi International Business School in Geneva, China ranks among the top 25 most innovative economies in the world for the first time. Among the 82 specific evaluation indicators covered by the index, China ranks first in the world in 10 indicators, such as the proportion of high-tech exports, knowledge-based employees, assessment of the ability of 15-year-olds (reading, mathematics and science) and company training.

  At the same time, the contributors of these innovation indexes, scientific and technological innovation and start-up enterprises, are significantly changing people’s lives and work. Some of them improve people’s travel, some focus on saving social resources, and some are based on helping developers produce products … … The resultant force of all this has effectively promoted the economic and social development.

  Innovation and entrepreneurship create a new situation of development

  Over the past 30 years of reform and opening up, a number of outstanding innovative and entrepreneurial enterprises such as Huawei, Lenovo, Haier, Alibaba, Tencent and Baidu have been born one after another. A number of outstanding entrepreneurs such as Chen Chunxian, Ren Zhengfei, Liu Chuanzhi, Zhang Ruimin, Ma Yun, Ma Huateng and Li Yanhong have written one innovation and entrepreneurial legend after another.

  Nowadays, China’s economy has entered the new normal of speed shift, structural adjustment, mode change and power change, and innovation and entrepreneurship have once again become a major reform measure to stimulate the wisdom and creativity of hundreds of millions of people, bringing together powerful new kinetic energy for economic and social development.

  In recent years, China has introduced a series of policies and measures to encourage innovation and entrepreneurship, which have lowered the threshold for entrepreneurship and simplified the examination and approval process. The "one-yuan registered company", "multiple photos at one address", "three certificates in one" and "five certificates in one" have greatly reduced the cost of entrepreneurship. Encourage professional and technical personnel in universities, research institutes and other institutions to leave their posts to start businesses, release dividends from the reform of the science and technology system, encourage college students to start businesses, and provide policy support for specific groups to start businesses; Provide low-interest and interest-free loans for small and micro enterprises and provide tax relief policies; Encourage all localities to create service-related start-ups such as incubators, creative spaces and creative bases, and provide convenient services and financial support.

  Currently, China’s 17 national independent innovation demonstration zones, 146 national high-tech zones, 2,530 science and technology business incubators, more than 2,300 creative spaces, 115 national university science parks, 2,688 productivity promotion centers, 453 national technology transfer demonstration institutions, and 71 innovative industrial cluster pilot and cultivation units. 391 national torch program characteristic industrial bases and 43 national torch program software bases have jointly formed a complete innovation and entrepreneurship service chain, created a good environment for innovation and entrepreneurship, and provided efficient, professional and comprehensive innovation and entrepreneurship services for enterprises in different stages such as innovation, seed incubation, entrepreneurship, growth and maturity. Entrepreneurship education, entrepreneurship training, exchange communities, angel investment, entrepreneurship incubation, entrepreneurship media, entrepreneurship competitions and other talents, laws, finance, advertising and marketing resources provide professional services for innovative entrepreneurs.

  Various innovation and entrepreneurship policies and services have quickly become an important engine to stimulate the economy. Policy support, public participation and broad market have jointly promoted the emergence of entrepreneurial enterprises in China, and scientific and technological innovation has constantly subverted traditional industries. Many outstanding entrepreneurial enterprises have rapidly grown into the backbone of China’s economic transformation and made important contributions to China’s economic transformation and development.

  Under such a big situation, "mass entrepreneurship and innovation" has become a new trend of the times, a powerful driving force for development, a powerful support for expanding employment, an important pusher for developing the sharing economy, a major innovation in the income distribution model, an effective way to promote social justice, and a "Chinese dream" bearing the prosperity of the country and the prosperity of the people.

  At the same time, it should also be recognized that although China’s entrepreneurial activities are active in the global efficiency-driven and innovation-driven economies, and the entrepreneurial activity index is higher than that of developed countries such as the United States, Britain, Germany and Japan, the China report of Global Entrepreneurship Watch released in 2016 shows that the innovation content of China’s entrepreneurial activities needs to be improved, and "products adopt new technologies" (25.63, 50th) and "new markets" (24

  Although China has achieved rapid economic development after more than 30 years of reform and opening-up, compared with major developed countries, China’s entrepreneurial environment conditions are not only the best in terms of physical infrastructure, but also in terms of financial support, government projects, education and training, research and development transfer, and business environment.

  Especially under the background of increasing number of entrepreneurs and low success rate of entrepreneurship, it is necessary to carry out entrepreneurship education in depth to improve entrepreneurial ability and level. Improve entrepreneurs’ rational entrepreneurial awareness by identifying entrepreneurs’ quality education, and improve the success rate of entrepreneurship with the help of entrepreneurial tutors and the level of space service; Handle the relationship between the government and the market, and grasp the degree and quantity of government management and release. Avoid the bubble caused by excessively promoting the construction of entrepreneurial service carriers, and encourage the entrepreneurial failure behind entrepreneurship; We will steadily promote the popularization of internet plus and accelerate the integration of traditional industries and the Internet. Improve the service level of innovation and entrepreneurship carriers in internet plus, and focus on solving the problem of information asymmetry between entrepreneurs and entrepreneurial service carriers.

  Edmund Phelps, a Nobel laureate in economics and a professor at Columbia University in the United States, stated in his book Great Prosperity that the prosperity of a society depends on whether the people in this society have the desire to participate in creating, exploring and meeting challenges. This kind of values has ignited the grassroots economic vitality necessary for independent innovation. Most innovations are not brought by Henry Ford’s lonely dreamers, but promoted by millions of ordinary people. It is this innovation of public participation that has brought prosperity to the common people — — The improvement of material conditions and the generalized "good life".

  Create a new engine for development and enhance new impetus for development. Today, China is striding into the era of creation, and will witness more people participate in creation, exploration and dare to challenge, promote economic and social prosperity, strive to create a grand situation of mass entrepreneurship and innovation, and make new and greater contributions to the great rejuvenation of the Chinese nation.

Fudan Science and Technology Pioneer Forum: Injecting Women’s Power into Technological Innovation and Management Empowerment

Cctv news A few days ago, the Fudan Science and Technology Pioneer Forum, hosted by Fudan University School of Management, co-hosted by Fudan University MBA Program, Fudan University School of Management Science and Technology Office and Management Education Promotion and Development Center, was successfully held. With the theme of "We ·WOMEN: Walking in the Frontline", this forum invites senior scholars, content creators and science and technology entrepreneurs who are deeply involved in the fields of artificial intelligence, human and evolutionary genetics, life science and digital art to exchange and share staged research results and cutting-edge views.

Exploring the frontier of science and technology: the breakthrough and contribution of female scholars in scientific research

Ceng Xuan, a professor and doctoral supervisor at the School of Microelectronics, Fudan University, gave a speech entitled "There is light at the end of Moore", pointing out that integrated circuits have become the cornerstone of intelligent work in all walks of life, and the new development of artificial intelligence is the revolution based on chip technology. She believes that in the future, China will be able to develop its own EDA system and realize the innovative guidance of "no one has me".

Professor and doctoral supervisor, School of Microelectronics, Fudan University, Ceng Xuan.

Professor and doctoral supervisor, School of Microelectronics, Fudan University, Ceng Xuan.

Huang Xuanjing, a professor and doctoral supervisor at Fudan University School of Computer Science, introduced the concept of "large-scale language model" in his speech. She said: "I have never felt so close to general artificial intelligence. This is the most exciting period for me to work in artificial intelligence for so many years. As a woman engaged in artificial intelligence work, I feel both happy and very heavy. "

Huang Xuanjing is a professor and doctoral supervisor at School of Computer Science, Fudan University.

Huang Xuanjing is a professor and doctoral supervisor at School of Computer Science, Fudan University.

Fu Qiaomei, a researcher at the Institute of vertebrate paleontology and Paleoanthropology, Chinese Academy of Sciences and director of the Molecular Paleontology Laboratory, focused on the topic of "Decoding the Evolutionary Map of East Asian Population with Ancient DNA", and introduced the scientific research achievements obtained in recent years. She emphasized the importance of the spirit of free exploration in interdisciplinary and related basic research, and should be curious, open-ended and dare to question. In the process of pursuing the dream of scientific research, we should turn ideas into actions and realize them little by little.

Fu Qiaomei, researcher of vertebrate paleontology Institute of Paleoanthropology, Chinese Academy of Sciences, director of molecular paleontology laboratory.

Fu Qiaomei, researcher of vertebrate paleontology Institute of Paleoanthropology, Chinese Academy of Sciences, director of molecular paleontology laboratory.

Science and Technology Ecosphere and Digital Art Market: Two-way Driven Information Revolution

Cen Song, director of the Science and Technology Innovation Office of Fudan University School of Management, understands science and technology innovation from the perspective of innovation with the theme of "building and empowering science and technology innovation ecosystem". She believes that enterprise management and science and technology innovation must be driven by two engines, with science and technology innovation enterprises as the main body, management empowerment and science and technology innovation as the starting point according to their dynamic development needs, and linkage with relevant stakeholders to create an innovative portfolio.

Director of Science and Technology Innovation Office of Fudan University School of Management, and EMBA alumnus of Fudan University.

Director of Science and Technology Innovation Office of Fudan University School of Management, and EMBA alumnus of Fudan University.

Liu Yinmeng, founder and CEO of OUTPUT digital content platform, shared her entrepreneurial inspiration during her work in new york contemporary art market — — Changes in the identity of creators and artistic creation tools in the art market will trigger a new trend of digital content industry.

Liu Yinmeng Founder and CEO of OUTPUT Digital Content Platform

Liu Yinmeng Founder and CEO of OUTPUT Digital Content Platform 

Roundtable dialogue: female science and technology entrepreneurs shine unique light in management.

In the round-table dialogue, three female science and technology entrepreneurs in the biomedical industry discussed how to release the power of female leaders in practice and promote the growth and development of science and technology.

From left to right: Professor Feng Tianjun, alumnus Tao Chunlei, Ms. Lu Lilang, alumnus of Yang Lili.

From left to right: Professor Feng Tianjun, alumnus Tao Chunlei, Ms. Lu Lilang, alumnus of Yang Lili.

Tao Chunlei, founder and chairman of Anhui Wanbang Pharmaceutical Technology Co., Ltd. and an alumnus of Fudan Kechuang Entrepreneur Camp, said that at different stages of enterprise development, there will be corresponding strategies and management priorities. She emphasizes the gentleness and firmness in female characteristics, which will shine a unique light in management.

Lu Lilang, general manager of Shanghai Zhijiang Biotechnology Co., Ltd. said that engaging in the biomedical industry is not only a job, but also a service for human health, so it is very happy.

Yang Lili, the chief talent officer of Clover Biopharmaceutical and an alumnus of Fudan Kechuang Entrepreneur Camp, recalled his initial intention to join the bio-pharmaceutical entrepreneurial track. She believes that managers need to constantly build a talent system and transform the known talents and organizations into a replicable and systematic model. As a female manager, you should be good at changing your identity flexibly.

"Scientific research has nothing to do with gender, and innovation has no boundaries." Finally, Professor Feng Tianjun summed up the triple beauty of women in science and technology innovation — — The beauty of mission, the beauty of resilience and strength, and the beauty of internal and external cultivation. (Li Ce Tang Aiyi)

Five months after 2023, advertising marketing should avoid these pits.

  In the past five months in 2023, marketing rollover incidents are not uncommon. The most fundamental way for enterprises to avoid marketing accidents is to attach importance to creativity, professional talents, hold high common sense, reiterate the bottom line, and regard brand growth rather than enterprise valuation as the top priority of business operations; The media and advertising marketing platforms should help enterprises to publish publicity information in compliance with the requirements of public opinion and guidance, and create a good brand image in strict accordance with the provisions of the Advertising Law. The following common problems in marketing should be avoided!
  1. Don’t touch the hot spots of major social events, especially those involving natural disasters and casualties.
  Many enterprises chase hot spots regardless of the bottom line, and encounter hot events, regardless of the willy-nilly, send a poster of friends circle first. This is especially serious for real estate enterprises. Events such as rainstorm and air crash have been used for marketing, which has attracted unanimous condemnation from public opinion.
  2, don’t involve political, racial and religious topics, and be careful when using cultural symbols with national and national symbols.
  This is an important common sense of advertising marketing. Once the car is overturned, it will be more than just being condemned. In particular, it should be pointed out that cultural symbols with national and national symbols, such as dragon, stone lion, Great Wall, Yangtze River and Yellow River, Huabiao and sundial, bear national feelings and national identity, and should not be dwarfed, vilified or distorted.
  Some brands have made such mistakes: the advertisement of a paint brand, in order to show that the paint is too slippery, the dragon on the column of the classical pavilion fell down; Off-road vehicle advertisement, stone lion bows to the vehicle; In sports brand advertisements, foreign basketball players beat dragons, Tai Chi elders and flying girls … These advertisements have been greatly criticized and resisted.
  3. Don’t make consumers feel disgusted & anxiety marketing should be moderate.
  Using fear appeal in advertising content, some shocking words, pictures and data may improve the communication effect, but consumers actually resist it and will not really accept it. Brands help consumers become what they want to be, which is the meaning of brands.
  4. Don’t copy and take chances.
  Enterprises should not be lucky, thinking that the original creator can’t find it. There is a memory in the Internet age. Once a plagiarized work is published, it will exist for a long time. Not being discovered today doesn’t mean not being discovered tomorrow. For example, a nut brand was scolded for hot search just because its advertising works were turned out a few years ago.
  5. Pay attention to copyright in the fields of audio, pictures and fonts.
  In recent years, copyright awareness has often been raised, because there are a lot of incidents in which defendants have been brought to court for audio, picture and font infringement. The marketing department of excellent enterprises should train the copyright knowledge such as audio, fonts, pictures, portrait rights and copyright in the first week of employment; When the relevant person in charge of the enterprise gets the creative sample, he must confirm that the copyright is clear.
  6. Don’t discriminate against specific user groups, create gender opposition, and don’t hurt animals in advertising content.
  Enterprises can conduct marketing for target groups, but don’t talk about specific groups, let alone discriminate. A large part of marketing rollover incidents involve gender opposition and conflict of values, and marketers can’t regard creating contradictions as traffic passwords.
  There is no need to belittle men when praising women in advertisements; Praise men and there is no need to belittle women; Holding young people, there is no need to step on middle-aged people; Eulogize professional women, there is no need to belittle full-time mothers; Emphasize the importance of beauty and don’t belittle ordinary people; Sell slimming products, don’t ridicule fat people …
  7. Don’t condescend to educate consumers about how they should live.
  What consumers need is understanding and recognition, not education. Enterprises can promote high-end products, but not with a sense of superiority.
  8, crisis public relations don’t try to justify, don’t bully, don’t be arrogant.
  When the conflict between enterprises and individual employees or users causes public concern, public sentiment naturally sympathizes with the weak. Don’t try to be brave even if the enterprise is in charge, because the public is emotional, not rational. If the enterprise does something wrong, it will honestly apologize, silently correct it, and wait for time to dilute the heat of public opinion.
  9. Learn the Advertising Law well and take the first step in marketing.
  In fact, many advertising common sense and marketing bottom line have clear constraints in the Advertising Law. For example, alcohol advertisements cannot express or imply that drinking can eliminate tension and anxiety and increase physical strength. The national flag and national emblem cannot appear in commercial posters; Red scarves and so on cannot appear in commercial advertisements.

Excellent film | "Mechanical Ji": On the verge of elimination, what love can we talk about?

    

   Special feature of 1905 film network  In Darwin’s theory of species evolution, the most important link is that apes walk upright. However, this hypothesis, scientists only give the conclusion of gene mutation, but it can’t explain why only humans have evolved to this stage for hundreds of millions of years. Are the days of other species all in vain?



    How human beings were born is still uncertain, but for the final end of human civilization, everyone’s guess is basically the same, that is, robots will take over human beings and become the masters of the earth. Mechanical Ji is a science fiction movie based on this idea.

    Caleb, a programmer working in a well-known search engine company, was lucky enough to win a grand prize from the company. He will go to the villa built by his boss Nathan in the mountains and spend a week’s holiday with Nathan.

There is something uneasy about the excitement.


    In fact, the beginning of the film is a bit far-fetched. What kind of company would arrange it like this? Let male employees spend a week with their male boss, is it a super jackpot? Fortunately, our protagonist Caleb doesn’t care about these details. Like an excited child, he goes by helicopter to receive the grand prize.

It’s amazing to go deep into the boss’s private forbidden area by helicopter.


    In this fortress-like villa, Nathan explained the real purpose of this trip to Caleb. It turns out that our local boss is still a super scientist. Isn’t it a bit familiar? It’s just a replica of Iron Man.


    However, what Nathan developed is not the ultimate weapon, but the intelligent robot Ava.

 

    Poor Caleb realized at this moment that what he said on the surface was actually coming to the boss’s house to work overtime. However, the content of overtime is really attractive. He communicated with Ava and conducted a Turing test to test whether Ava has become a real artificial intelligence with self-awareness and self-awareness. Once successful, history and future will be rewritten.

    During the conversation, Ava used her own ability to short-circuit the current in the boss’s house, taking this opportunity to avoid Nathan’s all-round monitoring.


    And warned Caleb that the local tyrant boss could not be trusted, and there was an unknown secret behind him.

         

    With the deepening of communication, Caleb found that Ava was not like an artificial intelligence under test, but more like a poor girl imprisoned by Nathan, and Ava began to tell Caleb that she had fallen in love with him.


    Between man and machine, the lust beyond species has been born, which makes Caleb, who was originally a science lover, crazy, and he gradually fell into the whirlpool of emotion.


    In fact, after seeing Ava show her love, I think we should learn from the old-timers to reduce the risk of artificial intelligence. Instead of designing such a delicate and touching girl, we should make it a mailbox robot like that in Star Wars. I believe you won’t be tempted anyway … …


Of course, I believe that there will be people who are "tempted" by R2D2.


    In view of Ava’s performance, Caleb argued with Nathan. Is her kindness the result of artificial intelligence or Nathan’s preset? Or both?


    Of course, no matter what the final result is, Nathan will destroy this version of Ava and rebuild it for a new test.

         

    However, people are not as good as the sky. Caleb hacked into the security system and found Nathan’s previous research videos before Nathan revealed the mystery. As Nathan said, before Ava, there have been countless experimental samples. Even Kyoko, a girl who has been cleaning the housework around them, is also a robot.

    

    Caleb was so shocked that he even doubted whether he was a human or a robot.


    Just as Caleb and Ava agreed on the escape plan, Nathan appeared, and it turned out that all this was under his supervision.


    This time he revealed the truth completely. This artificial intelligence test was originally tailored for Caleb, and even Ava’s appearance was modified according to Caleb’s preferences. Everything was to test whether Ava could successfully seduce Caleb and achieve the ultimate goal of escaping from the laboratory.


    But something beyond his calculation happened. When Keller realized that their original plan would be discovered by Nathan, he planned ahead and liberated Ava completely. Ava, who is free, kills Nathan with Kyoko and escapes alone.

         

    In the end, the prince and the princess didn’t live happily together. Ava, as an artificial intelligence, didn’t fall in love. She just used Caleb purely, and after the escape plan was successful, she kept Caleb in the villa to die alive.


    Humans are sometimes so naive that they always think that all creatures will act according to their expected behavior patterns and moral norms. However, for another species, the so-called emotion and morality are all things in the category of human nature. Under another set of reconstructed behavior logic, these human rules are simply not worth mentioning.


    Ava finally entered the metropolis, where a new civilization is about to open.

China Youth Entrepreneurship Development Report (2022) was released.

  This newspaper (reporter Wang Shanshan from Zhongqing Daily and Zhongqing.com) on November 15th, China Youth Entrepreneurship and Employment Foundation and Zeping Macro officially released the Report on the Development of Youth Entrepreneurship in China (2022) (hereinafter referred to as the Report). The Report consists of six parts: the current situation of entrepreneurship development, the portrait of youth entrepreneurship groups in China, the measures to promote youth entrepreneurship development in typical cities, the index of youth entrepreneurship development in China, the ranking of urban youth entrepreneurship development in China and suggestions.

  According to the Report, innovation and entrepreneurship in China presents a high-quality development trend, with a considerable number of ventures, high venture capital activity, simultaneous follow-up by innovation and service institutions, and an excellent overall entrepreneurial environment. The Report points out that youth entrepreneurship is characterized by youthfulness, high education and small start-up capital. The main force of entrepreneurship is mainly undergraduate and junior college, focusing on agriculture, forestry, animal husbandry and fishery, wholesale and retail, education and culture. Nearly 70% of entrepreneurial youth have a start-up capital of less than 100,000 yuan. More than half of young entrepreneurs’ profits and losses fluctuate, and 70% of young entrepreneurs start making profits within three years. 54% of college entrepreneurs have participated in entrepreneurship competition, 62% of young entrepreneurs in emerging science and technology believe that innovative and entrepreneurial platforms such as entrepreneurial parks and incubators have greatly helped their entrepreneurial success, and 56.2% of returning entrepreneurs are college students.

  In recent years, various localities have launched targeted measures to effectively help young people start businesses. The research group of the Report conducted field research in Guangzhou, Qingdao, Chongqing, Zhengzhou and Shenyang, and found that Guangzhou pays attention to building innovative and entrepreneurial training brands and promoting the integrated development of entrepreneurial projects and industries. Qingdao has strengthened and upgraded the mode of "group-bank cooperation" and improved the financial support for entrepreneurship. Chongqing relies on the help brand project "Qingfeng Plan" to solve the financing problem in the early stage of youth entrepreneurship. Zhengzhou established the Incubation Carrier Industry Association to build a bridge between the government and enterprise carriers and stimulate the vitality of "double innovation". Shenyang has built a team of "five in one" entrepreneurial tutors and diversified resources to support entrepreneurship.

  According to the Report, with the continuous improvement of the national entrepreneurial environment and the continuous refinement of entrepreneurial support policies, from 2015 to 2021, the China Youth Entrepreneurship Development Index rose from 100 to 171.0. Among the 50 youth entrepreneurship-friendly cities in 2021, Beijing, Shenzhen and Shanghai rank among the top three, while first-tier cities, developed provincial capitals and developed prefecture-level cities in the east rank among the top. The Report pointed out that venture capital, social resources and knowledge reserves are the main difficulties faced by young entrepreneurs, and increasing the support of preferential tax policies for entrepreneurship and simplifying administrative examination and approval procedures are the main demands of over 60% of young entrepreneurs.

  The Report suggests that, macroscopically, we should improve the efficiency of market resource allocation, boost the confidence of micro-subjects, launch a package of policies led by new infrastructure and expand domestic demand for consumer investment, so as to provide a good environment for young people to innovate and start businesses and guide new directions. Microscopically, we should set up organizations for rural entrepreneurship, organize youth entrepreneurship exchange activities, open a green channel for the application of entrepreneurial invention patents, build a "policy-connected" platform for regional entrepreneurship, and build a national public service platform for entrepreneurial youth from Hong Kong, Macao and Taiwan to help young people innovate and start businesses in an all-round way.

  China Youth Entrepreneurship and Employment Foundation started the research on youth entrepreneurship in 2017, and continuously published annual reports, aiming at sorting out the evolution and trends of China’s entrepreneurship policies, summarizing the characteristics, problems, difficulties and demands of youth entrepreneurship based on the follow-up survey of the current situation of youth entrepreneurship in China, judging the dynamic trend of youth entrepreneurship, and combining with the work related to youth entrepreneurship services, putting forward policy suggestions to promote the development of youth entrepreneurship.

Ambassador of China to Myanmar: I hope Myanmar will intensify its efforts to crack down on illegal cross-border criminal activities such as online fraud and gambling.

  Cctv newsOn March 23rd, China’s Ambassador to Myanmar, Chen Hai, met with Myanmar’s Deputy Prime Minister and Minister of the Interior, Lieutenant General Suotu, and the two sides held talks on stepping up efforts to crack down on illegal cross-border criminal activities such as online fraud and gambling.

  Ambassador Chen Hai pointed out that illegal cross-border criminal activities such as online fraud and gambling harm people’s interests and safety, undermine social stability and order, and affect China-Myanmar exchanges and cooperation. Recently, many incidents of Chinese personnel crossing the border to Myanmar have the background of illegal activities such as online fraud and gambling in Myanmar. It is hoped that Myanmar will attach great importance to the seriousness and harmfulness of related activities, further strengthen coordination and cooperation with China, intensify efforts to crack down on related illegal activities, and create a clear environment for China-Myanmar friendly cooperation.

  Suotu said that Myanmar is well aware of the dangers of illegal activities such as online fraud and gambling, attaches great importance to the position that China has repeatedly stated, and has stepped up efforts to crack down. In view of the recent continuation of illegal activities in Myanmar, Myanmar is willing to join forces with China and other relevant neighboring countries to resolutely crack down and effectively curb them, and jointly safeguard the friendly cooperation between Myanmar and China and the safety of people’s lives and property.

Starting from 24,900 yuan, the Pentium Pony Long Life Edition was officially launched.

On October 28, 2024, in Hangzhou, Pentium Motor launched a long-life version, of which the 222km version has two models, Smart Horse and Lightning Horse, with a price of 36,900 yuan and 39,900 yuan. There are 4 models in the whole department, and the price range is 24,900-39,900 yuan.

In terms of design, the Pentium Pony Long Life Edition continues the fashion genes of the Pentium family, and at the same time incorporates more personalized elements to show its unique charm. The lines of the whole vehicle are simple and smooth, with the length, width and height of 3000mmX1510mmX1630 mm, and the rounded body shape gives people a lovely and fashionable feeling.

The front face adopts a closed grille design, with a unique headlight group, creating a strong sense of science and technology. The lines on the side of the car body rise slightly, adding a sense of movement.

In the rear part, the simple design style echoes the front face, and the taillight group has a unique shape, which is highly recognizable after lighting.

In addition, the official also launched more than 100 trendy customizations for car owners to choose from.

In the interior, the main feature is a young girl with a dynamic and full fairy tale style.

The abstract shape design of dessert is adopted, and the function buttons use the design elements of game handles in childhood toys.

The long battery life version launched this time, in addition to upgrading to the cruising range of 222km, also upgraded the fast charging function, and the power was also upgraded to the mainstream high-power motor of 30kW, and the remote control function of APP was fully upgraded.

In terms of safety performance, the high-strength body structure design is adopted, which can effectively absorb and disperse collision energy and provide solid safety protection for drivers and passengers. At the same time, it is equipped with a wealth of active and passive safety configurations, such as multiple airbags, ABS anti-lock braking system, EBD electronic braking force distribution system, ESP body stability system, etc., to ensure driving safety in all directions.

In addition, the vehicle has undergone rigorous safety testing and verification, including collision testing, durability testing, high temperature and cold testing, etc., to ensure the safety performance in various complex environments.

The listing of the Pentium Pony Long Life Edition and the price close to the people meet the needs of different consumers, and the people have more choices in small electric vehicles. If it were you, would you choose the Pentium pony long battery life version?

Song Joong Ki: From screen lovers to happy fathers in life.

In September, 2024, a surprising news came from the entertainment circle: Korean actor Song Joong Ki announced that he was expecting his second child, which excited thousands of fans. This news not only triggered a heated discussion among netizens, but also made people focus on this high-profile actor again. Song Joong Ki’s personal life and career are intertwined with brilliance and challenges, which fascinates many observers. This once romantic idol has now become a warm and happy father.

Early experience and educational background

Song Joong Ki was born in Daejeon, South Korea on September 19th, 1985. His early life was simple and happy. Although the family’s economic conditions are ordinary, his parents attach great importance to his education, especially to the influence of culture and art. When he was young, Song Joong Ki took a keen interest in acting and participated in all kinds of drama activities in the school. When he was studying in Daejeon College, he also actively participated in various sports activities, which gradually cultivated his strong physique and excellent teamwork spirit.

In 2005, he entered Honghong University in Seoul to study business. During this time, he became more clear about his pursuit of performing arts. By participating in the school drama club, Song Joong Ki constantly honed his acting skills. It was during his college years that he first officially contacted the screen and starred in the TV series "Where Dreams Began". Although his role was not important, it laid the foundation for his later acting career.

The beginning of a career

Song Joong Ki’s career began in 2007, and she participated in the TV series "The Upgrade of Nightmare". Although his role is still not eye-catching, he has gradually gained some recognition in the industry with his solid acting skills and unique temperament. What really changed his fate was the 2010 war epic "Sungkyunkwan Gossip". In this play, his role not only won wide acclaim, but also let the audience see the infinite potential of this young actor.

Then, in 2016, Song Joong Ki starred in Descendants of the Sun, which made him famous and became a superstar in Asia. The wonderful interaction between him and Song Hye Kyo in the play firmly captured the hearts of the audience, and their sweet love story made countless fans crazy. At this time, Song Joong Ki’s career has reached its peak, becoming a high-profile actor.

The journey of love and marriage

With the development of her career, Song Joong Ki’s love life has attracted much attention. In 2017, his romantic wedding with Song Hye Kyo became a popular topic, and their marriage was once considered as a perfect combination. However, this marriage ended in just one year and eight months, which made fans feel heartache and regret. To the outside world, their separation seems to be due to the difference in career and family concepts. Song Joong Ki longed for children while Song Hye Kyo wanted to work more, which eventually led to the rift in their marriage.

Career depression and new life

After the divorce, Song Joong Ki began to devote herself to her career, but her desire for family and children never waned. Just when the outside world thought he would sink in the trough, Song Joong Ki made a shocking change. He started a new love affair with an English woman, Katie. This cross-border love surprised many people and rekindled fans’ hopes for his life. After a year of getting along, they got married and quickly welcomed their first child. This year, he once again officially announced the good news of his second child and became a happy father of a family of four.

Status quo and interpersonal relationship

Today’s life between Song Joong Ki and Katie is considered beautiful and warm. Although he is still active in front of the screen, his role as a father has obviously made him more mature. From a high-profile star to a low-key family man, he has found new meaning in his life. The care for his wife and children is well known. He is not only willing to share the growth process of children, but also takes photos of happy families on social media for everyone to witness this sweetness.

In dealing with social relations, Song Joong Ki has always kept a low profile and warmth. His relationship with friends in the circle is also very harmonious. Although he experienced the bumps of breaking up, he and his ex-wife Song Hye Kyo still respect each other in their respective careers, and their interpersonal communication is particularly rational and mature. The media is always keen to discuss the relationship between him and his former partner, which in his view is a part of the past and more grateful for each other’s companionship and growth.

Social Evaluation and Public Impression

As a public figure, Song Joong Ki often faces pressure and challenges in public opinion. After experiencing the storm of marriage breakdown, many netizens have different views on his life choice. However, with his remarriage and having children, the public’s evaluation of him gradually tends to be positive, and everyone sees not only an idol, but also a person who strives to pursue happiness. His story reminds people that there will always be ups and downs in life. What is important is how to face every challenge and find your own happiness in twists and turns.

In this complicated entertainment circle, Song Joong Ki’s experience is thought-provoking. He has grown from an ordinary student to a respected actor. Although he has experienced hardships and losses, he is still tenacious. This "descendant of the sun" continues to pursue happiness on the road of life, which shows us the possibility and hope that belongs to everyone.

summary

Song Joong Ki’s life story is not only a legend in the entertainment circle, but also a microcosm of countless modern people’s thinking and reflection on family and career. In this challenging era, his choice courage and love for his family, especially his happy life with his wife Katie, make us have a better expectation for the future. As he said: "No matter what kind of storms I experience, I always believe that life will always give us unexpected gifts." In his life, every day now is full of new hope, warmth and love.

Editor in charge:

Sell 10.90-14.30 million Dongfeng Nissan brand new Sylphy listed.

  [car home New Car Listed] On the evening of July 16th, a new generation of Dongfeng Nissan (|) was officially listed in Zhuhai. At present, all six models of the new car are equipped with a 1.6L naturally aspirated engine.The price range is 109-143,000 yuan..

Dongfeng Nissan brand new sylphy guide price car make and model Price (ten thousand yuan) 1.6XE Manual Comfort Edition 10.90 1.6L XE CVT Comfort Edition 11.90 1.6XL Manual Enjoy Edition 12.00 1.6L XL CVT Enjoy Edition 12.99 1.6L XL CVT Smart Edition 13.39 1.6L TOP CVT Luxury Edition 14.30

Home of the car

Home of the car

● New car features
Appearance: The slender and elegant body lines are very handsome, and there are brand-new family faces like "Little Teana"

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

  The new Sylphy looks very young, the elegant and slender body contour lines look very lively and the details are very sporty. The most important thing is that at first glance, it still feels a little "natural". That’s because both brothers adopted V-Motion 2.0 design language, and the sense of appearance grade suddenly improved. The size of the iconic V-shaped mesh is further increased, and the front face is angular with sharp headlights on both sides. On the side of the car body, the segmented waistline design is more chic, and it is equipped with a new style of double five-spoke wheels, which improves the overall sense of movement.

Interior: eye-catching design with outstanding layering, with few bright spots on it.

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

  The interior of the new Sylphy has also undergone a comprehensive innovation, and the design is full of layers and looks very fashionable. The floating central control panel integrates most functions, and the physical keys in the car are simplified. As for the configuration, the new Sylphy doesn’t seem to have many outstanding places compared with its rivals. For example, the adaptive constant-speed cruise, which is becoming more and more common at this level, does not appear on the new Sylphy. Fortunately, other technological safety configurations are still in place, such as lane departure warning, reversing side warning, lane change blind zone warning, accelerator misplacement correction and fatigue intelligent warning. Finally, the design of the new car with foot brakes seems to have been vomited by many netizens, and such comments can always be found in previous articles. 

Space: the seat is comfortable and the storage space is practical.

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

  The new Sylphy continues to exert its strength in terms of seat comfort, and the design uses three layers of cushioning materials. Through the optimization of ergonomic design, more uniform pressure distribution can be achieved, and the fitting support from waist to back can be provided. As for the seating space, my colleague is 186cm tall, and such a tall man still has about four fingers in the front row. Entering the back row, the head and leg space performance is still mainstream among opponents of the same level, and it will not make people vomit. The storage space is well done, and there are a lot of storage compartments in the car, which are enough to hold, and the belongings can be easily placed, which is very practical.

Power and driving experience: relaxed and easy to drive, but the power performance is relatively dull.

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

Dongfeng Nissan Sylphy 2020 1.6L TOP CVT Luxury Edition

  The new Sylphy is equipped with the evolved third-generation HR16 engine, with a small increase in power and torque, with a maximum power of 139 HP and a maximum torque of 169 Nm. The transmission system is matched with CVT gearbox. With the help of ECO mode and ISS intelligent start-stop system, the manufacturer claims that its fuel consumption can be as low as 4.9L/100km, and it meets the national six emission standards. My colleague has already carried out a test drive of the new car earlier. In terms of dynamic performance, his feeling is that the throttle is particularly sensitive in the initial stage, but the ability to continuously accelerate is limited, and the intuitive feeling of the change of power data is not obvious. By adjusting the proportion of the car body and improving the rigidity of the parts, the new Sylphy feels more stable. The new Sylphy steering wheel feels lighter, but the virtual position is not obvious, and the pointing accuracy is also good. With the increase of vehicle speed, the steering wheel will gradually become tighter and more stable, with a clear sense of road, and the overall situation is not bad. For detailed test drive experience, you can click here to review it.

● New car background

  Looking back on Xuanyi’s life experience, it is definitely a long story, because it has developed into the fourteenth generation of products today, and this year is the 60th anniversary of its birth. But we must start with "Bluebird", that is, Bluebird, because the familiar "SYLPHY" Sylphy is the inherited model of "Blue Bird". The first generation model was born in 1959, and its name was still "Bluebird" until the 10th generation model was launched in 1996.

Dongfeng Nissan Sylphy 2020 Basic Model

Dongfeng Nissan Sylphy 2020 Basic Model

Dongfeng Nissan Sylphy 2020 Basic Model

Dongfeng Nissan LANNIA Bluebird 2019 1.6L Manual Cool Edition Country V

"Nissan LANNIA Bluebird"

  Considering that Dongfeng Nissan now has a model called "LANNIA Bluebird", it is easy to confuse the relationship between several models. It should be noted that this Bluebird is not a bluebird. Except for the name, the LANNIA bluebird sold in China today is completely different from the previous Bluebird in terms of category and positioning. In general, just remember that Bluebird and Sylphy are in the same strain.

Dongfeng Nissan Sylphy 2020 Basic Model

Dongfeng Nissan Sylphy 2020 Basic Model

  Since 2006, the cumulative sales volume of Sylphy series in China market has exceeded 3 million vehicles, which has become the absolute sales responsibility of Dongfeng Nissan. At this year’s Shanghai Auto Show, we finally saw a new generation of Sylphy (hereinafter referred to as the new Sylphy). It is worth mentioning that after the listing of the new Sylphy in the future, the current Sylphy will be transformed into a new generation of Sylphy Classic and continue to maintain the sales strategy with the new Sylphy.

● Competitors

  This year’s compact car market is really lively. All the familiar characters have come up with new models. Toyota’s brand-new Ralink was officially launched two months ago, and today we are waiting for the brand-new Sylphy to enter the market. Then there are Toyota’s brand-new Corolla and a new generation of Mazda 3, all of which are very competitive. Therefore, even if the brand-new Sylphy gives people a strong sense of freshness in the image, opponents are also playing this trick, so it is necessary to rely on eye-catching cost performance to successfully break through.

SAIC Volkswagen LaVida 2019 1.5L Automatic Comfort Edition Country VI

"Volkswagen Langyi"

"Toyota Lei Ling; Ford Focus "

  At present, in the compact car market, the best performers are mainly those who locate their homes, such as Volkswagen LaVida. Before the replacement, Sylphy followed this path, but the new Sylphy was obviously younger and its sports style was more prominent. So now it can not only take the cost-effective route, but even eat by the value of the face. However, many players who also take the young route will not let it go easily. The new Sylphy needs PK with them, and these opponents include Ford Focus. From the previous experience, the new Sylphy is outstanding in practicality, but it still lacks bright spots in configuration and power. I hope to join more powerful models to participate in the war in the later stage.

● Full text summary

  Can it become a new benchmark? Can you continue the glory of the old model? This is the title of the previous article about the test drive and market prospect of the new Sylphy. It can be seen that because the market performance of the current Sylphy is very good, everyone’s expectations for replacing new cars are still quite high. The new car has indeed made significant progress, especially in terms of face value, which is much more attractive. Although the configuration and power are not surprising, they are in line with its consistent pragmatic positioning at home. Will everyone accept such a brand-new sylphy? The market will tell us the answer soon. Of course, the manufacturer has left himself a way out, that is, the current Sylphy will be transformed into a new generation of Sylphy Classic and continue to maintain the sales strategy with the new Sylphy. (Text/car home Wang Ziping)

Personality change test 2021 Buick LaCrosse 652T

  [car home Professional Evaluation] A row of black (|) is often parked under the car home headquarters building, which should be the internal car of other companies in the building. Elegant and luxurious appearance, elegant interior, rich configuration and leapfrog body size, as Buick’s highest-positioned car, LaCrosse has successfully won the trust of many consumers. These days driving LaCrosse, I always feel that I need a suit to meet its temperament.

Home of the car

Home of the car

  This test car is a 2021 Buick LaCrosse 652T distinguished model. As an annual modified model, it has not changed in the static part. This paper only makes a brief review, focusing on the driving experience part with great personality change. In addition, in 2021, a 552T model with a 1.5T engine was introduced. We have tried it before, and interested users can click on the portal to read it.

Saic-GM Buick LaCrosse 2021 652T distinguished model

Saic-GM Buick LaCrosse 2021 652T distinguished model

Saic-GM Buick LaCrosse 2021 652T distinguished model

  LaCrosse has a slender body, short front suspension and long rear suspension, which makes it look luxurious, and the blade shape of two-color multi-spoke rim is very dynamic, which is very harmonious when combined with LaCrosse. The tire is Michelin PRIMACY 3 ST with the size of 235/50 R18.

Body size comparison car make and model long wide tall wheelbase (of a vehicle) Lacrosse 5026 1866 1462 2905 Asian dragon 4975 1850 1450 2870 Magotan 4865 1832 1471 2871

Saic-GM Buick LaCrosse 2021 652T distinguished model

Saic-GM Buick LaCrosse 2021 652T distinguished model

  Flying wing front grille, full LED headlights, and slip-back styling, all these elements together are young enough, but this year we have seen too many exaggerated and futuristic designs, so it seems that the LaCrosse is a little conservative. In particular, the interior, four-spoke steering wheel and wood grain decoration are typical classical luxury styles.

Saic-GM Buick LaCrosse 2021 652T distinguished model

Saic-GM Buick LaCrosse 2021 652T distinguished model

Saic-GM Buick LaCrosse 2021 652T distinguished model

  The center console of the LaCrosse is covered with physical buttons, multimedia, air conditioning and common vehicle functions. The layout is clear and reasonable, and it is easy to use. Although it looks not as strong as touching the buttons, the feel can only be considered quite satisfactory, but this is definitely one of the few models that I can achieve blind exercise in the past six months, which is really convenient. But I also found a small problem, that is, the steering lever. You can watch the video for details.

More exciting videos are all on the car home video platform.

Saic-GM Buick LaCrosse 2021 652T distinguished model

Home of the car

  In the official definition, Avenir models are classified separately. If you don’t count the LaCrosse Avenir, then this 652T distinguished model is already the top model. Its configuration really didn’t disappoint us. The seats made of leather and suede are very classy. The front seats also support ventilation, heating and massage. In addition, there are 8-inch LCD instruments, HUD, BOSE audio, etc. The only surprise is that the 360 panoramic image is actually exclusive to Avenir models.

bodywork

  LaCrosse’s space performance is good, and its configuration is also remarkable. Some points have been deducted from the seat with a slightly poor fit. In addition, the automatic anti-glare function of the exterior rearview mirror will be automatically turned on in the evening. If it is followed by a car without headlights, it is easy to see clearly.