Under the background of deepening reform in an all-round way, carrying out the innovation-driven development strategy in depth and China’s economy entering a new normal, the CPC Central Committee and the State Council attach great importance to mass entrepreneurship and innovation, and a new wave of innovation and entrepreneurship is surging in China, providing sustained impetus for China’s economic development.

　　General Secretary of the Supreme Leader pointed out at the National Science and Technology Innovation Conference held in May 2016 that science and technology are the sharp weapon of the country, and the country relies on it to be strong, enterprises rely on it to win, and people’s lives depend on it to be good. China is strong, China people’s lives are better, and we must have strong science and technology. The new era, new situation and new tasks require us to have new ideas, new designs and new strategies in scientific and technological innovation.

　　"The stable recovery of the world economy depends on innovation, and the upgrading of China’s economy depends on innovation." Premier Li Keqiang emphasized innovation at the Eighth Summer Davos Forum in 2014, and put forward "mass entrepreneurship and innovation" for the first time. Since then, he has frequently explained this keyword on various occasions. As the key work in 2016, the Government Work Report clearly puts forward that the multiplier effect of mass entrepreneurship, innovation and "internet plus" should be brought into play, and a platform of mass creation, crowdsourcing, public support and crowdfunding should be built, and a new entrepreneurial innovation mechanism should be built with the cooperation of large, medium and small enterprises, universities, scientific research institutions and makers.

　　Technological innovation and entrepreneurship are changing life, and they are also affecting China. At present, a new round of scientific and technological innovation and entrepreneurship is becoming a new engine for steady growth, promoting reform and restructuring, and a new kinetic energy for benefiting people’s livelihood, ensuring employment and promoting development.

　　The explosive growth of science and technology start-ups

　　Beijing, Zhongguancun Software Park, Didi Office Building.

　　A few days ago, our reporter came to Didi’s Beijing headquarters and felt the growth story of a company that changed the traditional mode of transportation by using the home Internet and was rated as one of the top 50 innovative enterprises in the world by MIT Science and Technology Review.

　　Back in early 2012, 29-year-old Cheng Wei was brewing a business. He believes that the Internet has fully entered the life field represented by food, clothing, housing and transportation, and "clothing, food and shelter" has a relatively mature operating model, while "travel" seems to have not. At that time, he lived in the northern suburb of Hangzhou, and he traveled every day or took the bus, subway or stood on the side of the road waving for a taxi. Combined with his own personal experience, he began to think about whether there is a way to "move" taxis to the Internet, so that people who want to take taxis know where the taxis are and drivers know where the passengers are, thus solving the problem of information asymmetry and making people’s travel more convenient.

　　With the continuous maturity of ideas, Cheng Wei and his friends Wu Rui and Li Xiang, who have always dreamed of starting a business, founded Xiaoju Technology Co., Ltd. in Beijing in June 2012, and launched mobile phone car calling software — — Didi taxi APP. In that year, they ran through more than 100 taxi companies in Beijing, and they also insisted on installing Didi taxi APP for more than 10 thousand taxi drivers at Beijing West Railway Station. People gradually find that taking a taxi with this small APP is convenient for both drivers and passengers.

　　After that, in just four years, the integration of technology, capital and talents accelerated. Today, Didi has provided comprehensive travel services for nearly 300 million users in more than 400 cities around the world, such as taxi calling, express train, hitchhiking, driving, test drive, public transportation, online car rental and enterprise-level services, and adopted cloud computing to design a new hierarchical architecture for the business, which not only can accurately match the supply and demand information between passengers and online car, but also can guide vehicles to hot spots of travel demand through automatic early warning of the platform, thus alleviating the travel pressure.

　　With the rapid development of business, Didi has received nearly 8 billion US dollars in financing, becoming the second largest online trading platform in the world after Taobao and the largest one-stop diversified travel platform in the world. At the end of September 2016, the daily order of Didi Platform reached 20 million times.

　　It is undeniable that Didi’s sudden emergence is very important because it has grasped the opportunities for the development of cutting-edge technologies such as the Internet and cloud computing.

　　Science and technology entrepreneurship has promoted technological innovation and business model innovation. Correspondingly, the innovation of technology and business model has also brought infinite possibilities to entrepreneurship. Every technological progress will give birth to new entrepreneurial fields and new entrepreneurial enterprises.

　　In August 2011, a company focused on the research, development and operation of cloud computing business centered on data management — — Qi Niuyun was formally founded in Shanghai. Only one year later, Qiniuyun became the first team in China to conduct large-scale project research and development with GO language, and realized the core service of distributed object storage system based on GO. At present, Qi Niuyun has ranked first in the domestic cloud computing industry.

　　As a leading enterprise-level cloud service provider in China, Qiniu Cloud Service has more than 500,000 corporate customers, storing more than 200 billion files and 1 billion hours of video, with a cumulative capacity of more than 100PB, attracting many corporate customers such as SF Express, Netease and Meipai. Up to now, Qiniuyun has successively set up offices in Beijing, Shenzhen, Guangzhou, Hangzhou and Chengdu, with nearly 500 employees, including more than 50% technicians.

　　According to reports, Qi Niuyun has always taken data as its core value, and continuously aggregates all kinds of data by providing an excellent cloud service platform, so that massive data can circulate. At the same time, Qi Niuyun is also committed to creating a scene PaaS to help developers shorten the distance from ideas to products. Around the rich media scene, Qi Niuyun has formed an ecological rich media cloud platform.

　　Nowadays, many enterprises like Didi and Qiniuyun are booming in China. These enterprises have transformed themselves into commercial society, accelerated the gathering of innovative elements such as talents, technology and capital, and also promoted technological innovation and enhanced social value invisibly.

　　The rapid development of these scientific and technological innovation and entrepreneurship enterprises is the epitome of the improving innovation and entrepreneurship environment in China, and it is the result of the country attaching great importance to economic development and social employment, actively encouraging innovation and entrepreneurship, and optimizing the innovation and entrepreneurship environment.

　　In recent years, China has accelerated the registration time of newly established enterprises, from the average of 26 days before the reform to 14 days, and will further shorten it to 3 days. In this context, the formation of innovative and entrepreneurial enterprise groups in China has been accelerated, and more and more people have invested in the tide of innovation and entrepreneurship, and the newly registered enterprises in various places have grown by spurt.

　　Relevant statistics show that in 2015, there were 4.439 million newly registered enterprises nationwide, an increase of 21.6% compared with 2014, and the registered capital (fund) was 29 trillion yuan, an increase of 52.2%, both of which reached new highs in the number of new registrations and the total registered capital (fund). In the first three quarters of 2016, the number of newly registered enterprises nationwide reached 4.01 million, with an average of 14,600 newly registered enterprises per day, higher than the average of 12,000 per day in 2015; The number of technology entrepreneurs of cloud computing services in China has increased from 2 million in 2015 to 2.9 million in October 2016 … … When time enters 2016, people see new data in the field of innovation and entrepreneurship and feel new leaps again and again.

　　With the gradual improvement of the business incubation environment, China’s entrepreneurial subject is moving from "minority" to "mass", and more and more post-90s youths regard entrepreneurship as their life ideal. More and more corporate executives, scientific and technological personnel and returned overseas talents are also actively involved in the entrepreneurial tide, forming the "New Fourth Army" of innovation and entrepreneurship in China.

　　The statistical data obtained from a previous survey conducted by relevant departments on the development of Beijing Zhongchuang Space also show that among the founders of the surveyed entrepreneurial enterprises, 38.4% are corporate executives, 22.2% are corporate technicians, 11.1% are returnees, 9.3% are successful entrepreneurs and 8.4% are college students & mdash; — The "New Fourth Army" has become the main force of innovation and entrepreneurship.

　　The rise of large enterprises supports the tide of innovation and entrepreneurship

　　18 years ago, Alibaba was a start-up; Eighteen years later, Alibaba has become a leading enterprise in the industry, and under the background of the country’s vigorous promotion of innovation and entrepreneurship, it has further exerted its comprehensive advantages in technology, capital, talents and market, adding fuel to the fire for innovation and entrepreneurship, which not only makes the enterprise grow continuously, but also promotes the sustainable development of China’s economy.

　　In August 2016, the General Office of the State Council issued the "Implementation Opinions on Building a Demonstration Base for Mass Entrepreneurship and Innovation", and Alibaba Group was selected as the first batch of dual-innovation demonstration bases. According to reports, Alibaba will build 100 innovation centers, support millions of small and micro innovative entrepreneurs, build a campus post to support 10,000 student entrepreneurial teams, and create a free office communication and collaboration platform for "double innovation" enterprises.

　　At present, Alibaba has deployed 22 innovation centers across the country. In 2015, it supported 864 small and medium-sized enterprises, driving nearly 10,000 entrepreneurs. In the next two years, Alibaba Innovation Center will expand its operations to a total of 100, directly driving the coverage of 30,000 entrepreneurs.

　　There is a mobile office communication collaborative multi-terminal platform under Alibaba Group — — DingTalk. Since the platform was launched two years ago, it has served more than 2.4 million enterprises or organizations free of charge, which has enabled enterprises to enter the era of efficient mobile office, not only saving costs, but also improving work efficiency. On May 31, 2015, Nail officially launched the C++strategy, and at the same time invested 1 billion yuan in the first phase to establish the Nail Ecological Development Fund.

　　At present, cloud computing has become the infrastructure of global innovation. According to Ali Research Institute, 60% of entrepreneurs in Alibaba Cloud are starting their own businesses for the first time. After the start-up enterprises choose to adopt the public cloud platform, the calculation cost is reduced by 70% and the innovation efficiency is increased by as much as 300%.

　　Today’s Alibaba Cloud serves more than half of China’s technological unicorn enterprises. Statistics show that in 2015, Alibaba Cloud served 1.8 million technology entrepreneurs; As of October 2016, it has served 2.3 million technology entrepreneurs, accounting for about 80% of the country.

　　In addition, Alibaba Group will also integrate the operations of existing Yunqi Town, Alibaba Cloud Chuangke+and Ali Baichuan Incubation Base to create a unique "double innovation" support model for Alibaba — — "1+4+N" means a Alibaba Cloud Maker+platform, four kinds of Alibaba’s unique technology empowerment, traffic empowerment, talent empowerment, ecological empowerment, e-commerce O2O, cloud computing big data, intelligent hardware, B2B enterprise service SaaS, digital entertainment and other N incubation support themes.

　　Not only Alibaba, but also a number of leading enterprises in China are engaged in the field of innovation and entrepreneurship. Haier Group is striving to transform itself from a traditional manufacturing enterprise to an entrepreneurial platform, and to become a big incubator of "providing entrepreneurial services for employees" to maximize the value of employees’ innovation and entrepreneurship. On Haier’s entrepreneurial platform, there are only three types: platform owner, small micro-owner and maker. The platform owner is the platform manager, the small micro-owner is the person in charge, and the maker is the small micro-employee. As the basic unit of an enterprise, entrepreneurial micro-enterprises are independent operating entities, enjoying decision-making power, human rights and distribution rights.

　　Haier relies on its own superior resources to provide all-factor, all-process and all-life-cycle support for entrepreneurial micro-enterprises, including design and research and development, financing, sales network, human resources, legal affairs and financial services. Haier’s entrepreneurship platform consists of six sub-platforms: Maker Lab, Maker College, Maker Factory, Maker Service, Maker Finance and Maker Base, which realize the combination of innovation and entrepreneurship, online and offline, incubation and investment, and provide low-cost, convenient and all-factor open comprehensive entrepreneurial services for entrepreneurs.

　　It is understood that at present, more than 100 small and micro-enterprises on Haier’s entrepreneurial platform have earned more than 100 million yuan, 29 small and micro-enterprises have introduced venture capital, and 14 small and micro-enterprises have been valued at more than 100 million yuan. The whole platform has provided more than 1.3 million employment opportunities for the whole society.

　　The support of leading enterprises in the industry has facilitated the development of scientific and technological innovation and entrepreneurship, accelerated the growth of entrepreneurial enterprises, and the development of entrepreneurial enterprises has injected new vitality into leading enterprises. The two promote each other and jointly form a new wave of scientific and technological innovation and entrepreneurship in China, and China’s innovation power is also constantly improving.

　　According to statistics, in the first half of 2016, the number of invention patents granted in China reached 164,000. According to the 2016 Global Innovation Index released by the World Intellectual Property Organization, Cornell University and Yingshi International Business School in Geneva, China ranks among the top 25 most innovative economies in the world for the first time. Among the 82 specific evaluation indicators covered by the index, China ranks first in the world in 10 indicators, such as the proportion of high-tech exports, knowledge-based employees, assessment of the ability of 15-year-olds (reading, mathematics and science) and company training.

　　At the same time, the contributors of these innovation indexes, scientific and technological innovation and start-up enterprises, are significantly changing people’s lives and work. Some of them improve people’s travel, some focus on saving social resources, and some are based on helping developers produce products … … The resultant force of all this has effectively promoted the economic and social development.

　　Innovation and entrepreneurship create a new situation of development

　　Over the past 30 years of reform and opening up, a number of outstanding innovative and entrepreneurial enterprises such as Huawei, Lenovo, Haier, Alibaba, Tencent and Baidu have been born one after another. A number of outstanding entrepreneurs such as Chen Chunxian, Ren Zhengfei, Liu Chuanzhi, Zhang Ruimin, Ma Yun, Ma Huateng and Li Yanhong have written one innovation and entrepreneurial legend after another.

　　Nowadays, China’s economy has entered the new normal of speed shift, structural adjustment, mode change and power change, and innovation and entrepreneurship have once again become a major reform measure to stimulate the wisdom and creativity of hundreds of millions of people, bringing together powerful new kinetic energy for economic and social development.

　　In recent years, China has introduced a series of policies and measures to encourage innovation and entrepreneurship, which have lowered the threshold for entrepreneurship and simplified the examination and approval process. The "one-yuan registered company", "multiple photos at one address", "three certificates in one" and "five certificates in one" have greatly reduced the cost of entrepreneurship. Encourage professional and technical personnel in universities, research institutes and other institutions to leave their posts to start businesses, release dividends from the reform of the science and technology system, encourage college students to start businesses, and provide policy support for specific groups to start businesses; Provide low-interest and interest-free loans for small and micro enterprises and provide tax relief policies; Encourage all localities to create service-related start-ups such as incubators, creative spaces and creative bases, and provide convenient services and financial support.

　　Currently, China’s 17 national independent innovation demonstration zones, 146 national high-tech zones, 2,530 science and technology business incubators, more than 2,300 creative spaces, 115 national university science parks, 2,688 productivity promotion centers, 453 national technology transfer demonstration institutions, and 71 innovative industrial cluster pilot and cultivation units. 391 national torch program characteristic industrial bases and 43 national torch program software bases have jointly formed a complete innovation and entrepreneurship service chain, created a good environment for innovation and entrepreneurship, and provided efficient, professional and comprehensive innovation and entrepreneurship services for enterprises in different stages such as innovation, seed incubation, entrepreneurship, growth and maturity. Entrepreneurship education, entrepreneurship training, exchange communities, angel investment, entrepreneurship incubation, entrepreneurship media, entrepreneurship competitions and other talents, laws, finance, advertising and marketing resources provide professional services for innovative entrepreneurs.

　　Various innovation and entrepreneurship policies and services have quickly become an important engine to stimulate the economy. Policy support, public participation and broad market have jointly promoted the emergence of entrepreneurial enterprises in China, and scientific and technological innovation has constantly subverted traditional industries. Many outstanding entrepreneurial enterprises have rapidly grown into the backbone of China’s economic transformation and made important contributions to China’s economic transformation and development.

　　Under such a big situation, "mass entrepreneurship and innovation" has become a new trend of the times, a powerful driving force for development, a powerful support for expanding employment, an important pusher for developing the sharing economy, a major innovation in the income distribution model, an effective way to promote social justice, and a "Chinese dream" bearing the prosperity of the country and the prosperity of the people.

　　At the same time, it should also be recognized that although China’s entrepreneurial activities are active in the global efficiency-driven and innovation-driven economies, and the entrepreneurial activity index is higher than that of developed countries such as the United States, Britain, Germany and Japan, the China report of Global Entrepreneurship Watch released in 2016 shows that the innovation content of China’s entrepreneurial activities needs to be improved, and "products adopt new technologies" (25.63, 50th) and "new markets" (24

　　Although China has achieved rapid economic development after more than 30 years of reform and opening-up, compared with major developed countries, China’s entrepreneurial environment conditions are not only the best in terms of physical infrastructure, but also in terms of financial support, government projects, education and training, research and development transfer, and business environment.

　　Especially under the background of increasing number of entrepreneurs and low success rate of entrepreneurship, it is necessary to carry out entrepreneurship education in depth to improve entrepreneurial ability and level. Improve entrepreneurs’ rational entrepreneurial awareness by identifying entrepreneurs’ quality education, and improve the success rate of entrepreneurship with the help of entrepreneurial tutors and the level of space service; Handle the relationship between the government and the market, and grasp the degree and quantity of government management and release. Avoid the bubble caused by excessively promoting the construction of entrepreneurial service carriers, and encourage the entrepreneurial failure behind entrepreneurship; We will steadily promote the popularization of internet plus and accelerate the integration of traditional industries and the Internet. Improve the service level of innovation and entrepreneurship carriers in internet plus, and focus on solving the problem of information asymmetry between entrepreneurs and entrepreneurial service carriers.

　　Edmund Phelps, a Nobel laureate in economics and a professor at Columbia University in the United States, stated in his book Great Prosperity that the prosperity of a society depends on whether the people in this society have the desire to participate in creating, exploring and meeting challenges. This kind of values has ignited the grassroots economic vitality necessary for independent innovation. Most innovations are not brought by Henry Ford’s lonely dreamers, but promoted by millions of ordinary people. It is this innovation of public participation that has brought prosperity to the common people — — The improvement of material conditions and the generalized "good life".

　　Create a new engine for development and enhance new impetus for development. Today, China is striding into the era of creation, and will witness more people participate in creation, exploration and dare to challenge, promote economic and social prosperity, strive to create a grand situation of mass entrepreneurship and innovation, and make new and greater contributions to the great rejuvenation of the Chinese nation.

　　Author | Gao Xiaohong

　　Source | China Broadcasting Magazine (ID:zggbzz)

　　At present, China is facing the severe challenge of novel coronavirus (NCP or COVID-19 in English, COVID-19 in Chinese). The epidemic situation in COVID-19 is a particularly serious public health emergency, which greatly threatens people’s lives, health and safety. As of February 18th, 72,530 cases have been diagnosed, including 11,741 cases of severe illness and 1,870 cases of death.

　　On February 3, General Secretary of the Supreme Leader clearly pointed out at the The Politburo Standing Committee (PSC) meeting: "The current situation of epidemic prevention and control is severe and complicated, and some people have anxiety and fear. The propaganda and public opinion work should be intensified to coordinate online and offline, domestic and international, major and minor issues, better strengthen confidence, warm people’s hearts, gather people’s hearts, and better safeguard the overall stability of society."

　　In this critical period, "the news media is the main body of communication and responsibility of emergency reports, and undertakes important missions such as information communication, comforting people, supervising the government and mobilizing society". The domestic mainstream media, represented by the Central Radio and Television General Station (hereinafter referred to as the General Station), fully responded to the prevention and control of the COVID-19 epidemic, fought in the front line of fighting the epidemic, took the initiative to undertake the anti-epidemic mission of the mainstream media, timely released authoritative information, accurately reported the epidemic, responded to social concerns, grasped the "time effect", actively guided public opinion, and created a good public opinion atmosphere for rallying people’s hearts and enhancing confidence in fighting the COVID-19 epidemic. This paper focuses on the specific measures taken by the General Station during the fight against the COVID-19 epidemic.

　　01

　　Unblocked information:

　　Give full play to the authority and professionalism of mainstream media

　　1, timely, open and accurate report on the progress of the epidemic

　　The report of unexpected events refers to the news media’s integration of media resources in the process of the occurrence and development of events, and their reporting and evaluation of various situations related to events to the society and the public. After the outbreak of COVID-19 epidemic, a major public health event, the whole society paid close attention to the epidemic information and the progress of epidemic prevention and control. China quickly launched a Class I response to major public health emergencies, and the National Health and Wellness Commission and the health and wellness commissions of all provinces, autonomous regions and municipalities directly under the Central Government announced the epidemic information of infectious diseases in their respective administrative regions to the public. The information on epidemic situation of infectious diseases should be published in a timely and accurate manner. At the same time, the news media should also report the true information of emergencies in a timely and accurate manner according to the law, protect the people’s right to know, and contribute to the handling and aftermath of public emergencies.

　　Since the outbreak of the war of resistance against the epidemic, the general station has released authoritative information in time and continuously spread the epidemic situation around the clock. The News 1+1 column of CCTV, the general station, has been arranged as a whole and specially planned, and has continuously reported the COVID-19 epidemic since January 20th.

　　On January 20th, this column was connected with Academician Zhong Nanshan, the leader of National Health Commission high-level expert group, to introduce the basic situation of COVID-19 epidemic, which played a role of "setting the tone" in the information dissemination of COVID-19 epidemic. Since January 26th, CCTV News Channel of the General Station has launched "Special Report on the War Epidemic", with the theme of fighting the epidemic, continuously focusing on the national situation of fighting the epidemic, and releasing the latest data of the epidemic in time, so that people can know fairly well. It also connected with reporters from the front-line general station of the anti-epidemic in real time, showing the good mental state of all regions and departments in fighting the epidemic with one heart and one mind. At the same time, we will give full play to the advantages of the platform and share the program resources. From January 29, CCTV will broadcast CCTV programs simultaneously from 10: 00 to 11: 00 and from 15: 00 to 16: 30 every day.

　　In the reporting of major public health emergencies, the openness and transparency of information is very important. As a bridge connecting the government and the people, the mainstream media should disclose authoritative information at the first time and occupy the first place in the public opinion field.

　　From January 26th, the press conference of the State Council Press Office, National Health Commission Press Conference and the State Council Joint Prevention and Control Mechanism will be broadcast simultaneously by CCTV’s comprehensive channel and news channel, and broadcast simultaneously by China Voice. Every day, through the live broadcast of the press conference on epidemic prevention and control, the prevention and control information in COVID-19 can be disseminated openly and transparently, and the people’s right to know is fully respected and guaranteed. At the same time, speaking in a timely, active and rational manner has also curbed the spread of online rumors.

　　2. Interview authoritative sources and release authoritative information on epidemic prevention and control.

　　After the outbreak of COVID-19 epidemic, the spread of all kinds of information, especially the spread of new media space on the Internet, is very active, which makes the people contact with a lot of information every day, and the phenomenon of information overload appears. At the same time, the people are very concerned about the spirit of the central government and the policies, methods, and prevention and control process of epidemic prevention and control. Therefore, the mainstream media need to exert their authority and credibility and master the leading power of public opinion. This is also an initiative to set the agenda and master the right to publish, define and interpret issues. As the authoritative mainstream media in China, the reception desk gathers the advantages of interview resources by releasing official authoritative information at the first time, interviewing authoritative experts and frontline workers against the epidemic, and carefully sets the media agenda for fighting the COVID-19 epidemic.

　　3, professional team to fulfill the responsibility and mission of news propaganda work.

　　In the highly developed communication environment of online social media, the mainstream media put forward more stringent requirements for the authenticity, accuracy and security of information in this public opinion campaign against the COVID-19 epidemic. Because if the information is slightly deviated, it may cause the content to spread out of control, and then affect the credibility of the mainstream media.

　　On the one hand, the main station sent a professional team to the first scene to fight the epidemic, on the other hand, it strengthened the supervision of the contents of epidemic prevention and control to ensure the foolproof dissemination of information. From January 27th, the General Station set up the "Wuhan Live Studio of War Epidemic" in Hubei Radio and Television Station, and set the studio at the forefront of the fight against the epidemic. The broadcasting frequency of the main station gives full play to the emergency role of broadcasting in public health emergencies. By taking advantage of the advantages of wide broadcasting coverage, fast transmission speed and low listening threshold, the emergency reporting plan is launched at the first time, and the propaganda of epidemic prevention and control is intensified. All programs broadcast the progress of epidemic prevention and control in COVID-19 in a rolling way throughout the day. Every day from 19: 00 to 20: 00, the "Voice of China Special Report on Fighting the Epidemic" is also launched. During the week from February 3rd to 9th, there were 1,400 epidemic-related reports and nearly 7,000 written messages.

　　In 2018, General Secretary of the Supreme Leader pointed out in his speech at the National Conference on Propaganda and Ideological Work: "To do a good job in propaganda and ideological work under the new situation, we must consciously undertake the mission of raising flags, gathering people’s hearts, educating new people, rejuvenating culture and displaying image."

　　Since the outbreak of New Crown Pneumonia, the broadcast time of CCTV’s "News Network" program has been extended for many times, and the coverage of fighting against the COVID-19 epidemic has been increased, which reflects the professional mission and responsibility of the mainstream media, and its professional ability has been widely recognized by the society. On February 12th, Li Zimeng, the host of CCTV News Network, read the manuscript for 8 minutes without any jam, and the professional skills of news reporting were recognized by netizens. "Li Zimeng bowed his head and read the manuscript" was listed on the hot search list of Weibo, and on February 14th, the host Hai Xia broadcast for 12 minutes without any jam, and then went to Weibo for hot search ("Hai Xia bowed his head and read the manuscript"), and CCTV girls also boarded the hot search together, with the above three hot searches.

　　02

　　Enhance confidence:

　　Grasping "Time Effect" and Realizing the Effect of Public Opinion Guidance

　　1, the importance of public opinion orientation in the war epidemic.

　　When dealing with major public emergencies, the news media plays an important role in guiding public opinion. The General Secretary of the Supreme Leader pointed out, "It is crucial for the masses to know more about what the Party and the government are doing and what they need to do, so as to strengthen the confidence of the whole society and overcome the epidemic." At the critical moment in the fight against the epidemic in COVID-19, it is important for the news media to do a good job in guiding public opinion and grasping the correct direction of public opinion, which is conducive to rallying strength and inspiring people, guiding the public to rationally and correctly view and analyze the epidemic situation, scientifically taking preventive measures against the epidemic, and actively responding to the possible impact of the epidemic.

　　Past experience shows that public opinion guidance for major emergencies has basically established two footholds: one is to guide with facts, that is, to tell the public the truth; The second is to use value guidance, that is, to influence the public to look at the truth correctly. On the basis of timely, open and accurate reporting on the epidemic situation and its prevention and control information, the guidance of public opinion of news media should always focus on publicizing and reporting the important speech of the Supreme Leader General Secretary and the spirit of a series of important instructions, firmly win the determination and confidence to fight the COVID-19 epidemic, gather social consensus, adhere to the unity of party spirit and people’s nature, carry forward the main theme and stimulate positive energy.

　　All channels and frequencies of the main station use the all-media matrix to convey the spirit of the important instructions of the CPC Central Committee and the Supreme Leader General Secretary in time, give play to the public opinion power of the main station’s independent comments on the brand, actively interpret the signals of the central meeting, and strictly implement the decision-making arrangements of the CPC Central Committee. Commentators’ articles on epidemic prevention and control published by International Sharp Review show the world China’s determination and confidence to overcome the epidemic and meet the challenges. Commentators’ articles on epidemic prevention and control published by CCTV Quick Review have boosted morale and gathered strength in the propaganda and reporting on fighting the epidemic.

　　2. Grasping and innovating the principle of "time and efficiency"

　　The party’s news and public opinion work requires grasping the principle of "timeliness and effectiveness" and acting according to the law of news dissemination. Specifically, it is necessary to deal with the timeliness, rhythm, strength, discretion and effect of public opinion guidance.

　　In terms of timeliness and rhythm, the reception desk not only released the COVID-19 epidemic in time, but also realized real-time and full-time reporting, which responded to social concerns and met the people’s requirements and expectations for timeliness of epidemic information. At the same time, the reporters of the General Desk raced against the same time and went to the front line at the first time to interview the leaders of relevant institutions, publicly respond to the shortage of medical protective equipment and other issues, interview experts to fight the epidemic, and understand the work content of the front line of epidemic prevention and control and the treatment of severe and critically ill patients; Experts were also asked to answer the hot topics and questions of the masses, which met the deep-seated needs of the people for prevention and control knowledge in the context of the Internet.

　　In terms of the strength and discretion of news reports, the epidemic reports of the main station are of high frequency, high intensity and high quality, thus achieving high coverage of epidemic prevention and control information.

　　According to the data of CCTV Advertising Management Center, from January 24th to February 2nd, the viewing rate of News Network increased significantly, reaching 11.72%, and the viewing rate of viewers aged 15-24 increased by 186% year-on-year. The outbreak of COVID-19 epidemic coincided with the Spring Festival. With the escalation of prevention and control measures, the extension of the Spring Festival holiday, and the implementation of personal home prevention and control measures, radio and television, as a family-accompanying media, just played a key role in spreading anti-epidemic information in families.

　　In terms of the effect and actual effect of public opinion guidance, the general station boldly innovated on the new media platform by means of media integration, and achieved outstanding communication effects. For example, from 8: 00 on January 27th, CCTV News launched an uninterrupted live broadcast of the special program "Common War Epidemic", which was broadcast simultaneously on CCTV Video, CCTV News client, Tik Tok, Aauto Quicker and other mobile new media platforms, providing viewers with an information channel that directly hits the front line of epidemic prevention and control 24 hours a day. The reporter from the General Station visited the epidemic prevention and control site and made a comprehensive, accurate and timely report on the detection, diagnosis and treatment of patients in various regions, the work and living conditions of medical workers, and the production, supply and transshipment of medical protective equipment. The live broadcast attracted tens of thousands of viewers from all over the country to interact in real time, and "Come on Wuhan, Come on Hubei, Come on China" was screened.

　　At 19: 00 on January 31st, CCTV News Network entered the "Aauto Quicker" short video community and began the normal live broadcast. Within 33 minutes of the first live broadcast, the cumulative number of viewers was nearly 20 million. Since February 1st, "News Network" has been broadcast live on Sina Weibo, with a cumulative audience of 17.658 million, with an average daily audience of 1.358 million. In addition, CCTV news official Weibo initiated the topic of "real-time broadcast of joint prevention and control of epidemic situation", which was read 3.36 billion times and discussed 374,000 times, with a maximum reading of 608 million times in a single day. The topic of "common war and epidemic" has been read 6.07 billion times, discussed 1.55 million times, and the highest reading volume in a single day is nearly 870 million times. Through the way of integrated communication, the mainstream media has exerted great influence among young people and achieved the communication effect guided by public opinion.

　　3. Storytelling: Reflect the people’s determination and deeds in fighting the epidemic.

　　"People-centered" is an important working principle of the party’s news and public opinion work. In the report on the fight against the epidemic in COVID-19, the reception desk pointed the lens and microphone of news reports at the people’s anti-epidemic actions. By recording touching stories and accumulating ordinary materials, it told the stories of people around us and described the greatness of ordinary people, conveyed the warmth of humanity and humanistic care behind the severe epidemic, and showed the spirit of the people of the whole country to unite as one and help each other in the same boat.

　　On January 29th, the Voice of China, the Central Broadcasting Station, launched the special program "Diary of an Angel". The content of this program comes from angels in white who are facing the COVID-19 epidemic and racing against death. It records the daily work of front-line medical staff in the form of voice self-report and first-person perspective. Angel Diary broadcasts an episode every day, and at the same time, it is launched on Himalayan FM audio platform, and published on Voice of China Weibo and WeChat WeChat official account. The program gives full play to the voice advantage of broadcasting, and spreads the positive energy story of fighting the epidemic with a keen perspective and delicate brushwork. According to the data, its single item in Weibo received the highest praise of 19,000 person-times, and the cumulative reading volume of WeChat WeChat official account exceeded 344,000 person-times.

　　In addition, since February 11th, News Network has launched a column "A Line of Anti-epidemic Groups" to report the effectiveness of joint prevention and control measures by various departments in various regions and tell touching stories about the front line of anti-epidemic. The book "Wuhan at Zero, Here are Stories You Don’t Know" by feature story of the Central Broadcasting Corporation truthfully records the voices of people in Wuhan in the middle of the night and bears witness to the determination and persistence of people from all walks of life. By reporting the great love and responsibility of front-line workers, the mainstream media has established an emotional bond for the people to overcome the difficulties together.

　　03

　　Stabilizing People’s Heart: Facing the Social Concern of Major Public Emergencies

　　1, timely counseling to resolve the crisis of public opinion.

　　The prevention and control of the epidemic situation in COVID-19 is all-round. In the field of news and public opinion, the first problem is to face and promptly dispel the possible public opinion crisis. The so-called public opinion crisis refers to the phenomenon that public opinion is at a difficult juncture because unfavorable public opinion occupies the central position in the public opinion field. In order to avoid and prevent the public opinion crisis and smoothly resolve the contradictions and problems caused by unexpected events, it is necessary to open the way, promptly guide and master the initiative.

　　After the occurrence of major public emergencies, the news media should fully predict the current public opinion environment, and make adjustments from the perspective of overall information dissemination, ensure the expression of opinions of the masses, reflect their voices, channel negative and negative public opinion, and encourage and advocate positive public opinion.

　　The outbreak of the COVID-19 epidemic coincided with the Chinese Lunar New Year, so the festive atmosphere became heavy, and the people’s life focus shifted to preventing and controlling the COVID-19 epidemic and ensuring life safety. In this public opinion environment, the reception desk immediately made adjustments, and the 2020 Spring Festival Gala broadcasted a scenario report program "Love is a Bridge" with zero rehearsal. Through the form of scenario narration, it showed the touching scene of Wuhan people facing up to the sudden COVID-19 epidemic and the medical staff selfless treatment.

　　Later, in the recording of the Lantern Festival special program, we dug deep into the first-line story of epidemic prevention and paid tribute to the "most beautiful retrograde" who silently contributed to the epidemic prevention work, showing the great cohesion of the Chinese nation and the spiritual strength of the people of the whole country to work together to overcome difficulties, which was well received by the audience.

　　According to statistics, as of 10: 00 on February 5th, the epidemic news materials released by CCTV International Vision and the press conference signals held by state authorities were selected and broadcast by 1,721 overseas TV stations or channels in 112 countries and regions, including Fox and BBC, for more than 362,000 times, which won wide respect and support from the international community.

　　2. Relieve public panic.

　　After the outbreak of the epidemic in COVID-19, especially at the initial stage of the outbreak, the public was in a state of panic due to the fact that the focus of the epidemic has yet to be scientifically studied, the situation of epidemic spread is grim, the effect of epidemic prevention and control has yet to be observed, and the drugs for treating and preventing the epidemic have yet to be developed. The public’s panic is manifested in various ways, such as the spread of rumors and rumors, weak awareness of scientific prevention and group prevention and control, and panic buying of masks and medical supplies in some areas. During the prevention and control of COVID-19 epidemic, it is very important for the mainstream media to play the role of public opinion guidance to alleviate public panic. Previous studies have shown that if we can correctly use the guiding function of the mainstream media, we can promote the original absurd rumors to become a "pedal" for people to understand the truth and scientific knowledge.

　　On the basis of interviewing authoritative sources and releasing authoritative information on epidemic prevention and control, the Headquarters also launched a series of promotional videos in conjunction with the Propaganda Department of National Health Commission to popularize the knowledge of COVID-19 epidemic prevention and guide the public to enhance their awareness of self-prevention. Each of these popular science videos is about 1 minute long, which effectively and conveniently spreads the practical operation and prevention and control concepts of legal prevention and control, scientific prevention and control, and group prevention and control, and the communication effect is good. Up to now, the series of public service short films have landed on nearly 400,000 digital screens in 50 cities across the country, playing circularly at major airports, stations and ports, and landing in business districts, communities, enterprises and universities in Beijing, Shanghai and other cities.

　　In the communication environment of media convergence, the new comprehensive audio-visual media flagship "Central Video" 5G new media platform newly built by CCTV based on new technologies such as "5G+4K/8K+AI" was officially launched not long ago, which was put into the prevention and control propaganda of the COVID-19 epidemic. CCTV, the main station, opened up "War ‘ Epidemic ’ The topic "Frontline" includes vlog real shooting, exclusive interview, scientific inquiry, suggestions, real-time panorama and other sections. Record the true story of the "epidemic" front line, follow up the latest progress of experimental research and development, and introduce the knowledge of epidemic prevention science in the form of short video; "CCTV News" broadcasts "Common War" 24 hours a day, and works with hundreds of millions of viewers to supervise, watch, accompany and guard the cloud.

　　On the evening of January 27th, CCTV opened a 24-hour live broadcast port, and started the "slow live broadcast" of the construction of Huoshenshan Hospital and Thunder God Mountain hospital through the 5G+ optical fiber dual Gigabit network, and multiple aircraft seats presented live real-time pictures around the clock. Without the host, commentary and editing and packaging, it attracted nearly 120 million online "cloud supervisors". The series of live broadcasts were broadcast on 11 online platforms, including Tencent News, Today’s Headlines, Phoenix News, Youku and Wo Video. The total number of viewers exceeded 15 million and the number of interactive comments exceeded 13,000. The series live broadcast and slow live broadcast are broadcast on CCTV News client, @ CCTV News Weibo, CCTV Video client and Tik Tok, Aauto Quicker and Betta Fish. Among them, only the short video of "Tik Tok" was watched by more than 55 million people.

　　These measures not only mobilized the people’s initiative and sense of participation in the prevention and control of the epidemic in COVID-19, but also helped the people to relieve their anxiety and panic in the high-intensity and fast-paced information environment through the relatively gentle "slow live broadcast".

　　3. Carry out constructive news supervision by public opinion.

　　The General Secretary of the Supreme Leader pointed out: "This epidemic is a big test of China’s governance system and ability. We must sum up experience and learn lessons." "In the epidemic prevention and control work, formalism and bureaucracy have appeared in some places." The General Secretary of the Supreme Leader also stressed that "authoritative information should be released at multiple levels and at high density, existing problems should be faced squarely, the concerns of the masses should be responded, timeliness, pertinence and professionalism should be enhanced, and the masses should be guided to enhance their confidence and strengthen their confidence, and efforts should be made to stabilize public sentiment." In the process of epidemic prevention and control in COVID-19, the mainstream media actively responded to public concerns, reflected the problems existing in the governance process, especially in the epidemic prevention and control work, played the role of constructive public opinion supervision of the news media, and promoted the epidemic prevention and control work.

　　On January 29, the Central Steering Group sent an inspection team to Huanggang City, Hubei Province, where the epidemic was serious, for supervision and verification. CCTV reporters covered the whole process. In the report, the working ability of the person in charge of the local competent department was questioned. After the news broadcast, the role and effect of public opinion supervision were produced, and the director of the health and health commission in Huanggang City was immediately dismissed. In the supervision of news and public opinion, the mainstream media always adhere to the problem orientation, which can neither make a mountain out of a molehill to cause panic, nor make a mountain out of a molehill to make the work lax. We should correctly carry out constructive public opinion supervision, meet the audience’s higher-level pursuit of information disclosure in the all-media environment, and promote the solution of problems in the prevention and control of epidemic situation in COVID-19.

　　The whole people participated in the war against the COVID-19 epidemic, and the effect was obvious. Under the situation of unified and centralized leadership of the CPC Central Committee, mobilization and participation of the whole society, and comprehensive prevention and control, the battle of epidemic prevention and control will surely win the final victory. At the critical stage of epidemic prevention and control, the authoritative mainstream media, represented by the Central Radio and Television General Station, adhered to the duty and mission of news and public opinion work, gave full play to the authority and professionalism of the mainstream media, grasped the principle of "time and effect" and carried out news and public opinion work "people-centered", which unblocked information, enhanced confidence and stabilized people’s hearts.

　　The author of this paper is Gao Xiaohong, Minister of Journalism and Communication at China Communication University, and distinguished professor, a Changjiang Scholar at the Ministry of Education. Cai Yu is a Ph.D. student at China Communication University, originally published in the third issue of China Broadcasting in 2020.

In the autumn season, the vast fields are full of bumper harvests.

In the rice fields of Qing ‘an County, Heilongjiang Province, the combine harvester shuttles back and forth, and the golden rice keeps flowing into the grain truck. "Big base with big equipment, fast and good. There are more than 1.3 million mu of rice in the county, and the comprehensive mechanization rate of field operations is 96.8%. " Fan Jun, director of Qing ‘an Agricultural Technology Extension Center, said.

Zhengyang Lu Hua Luzhou-flavor Peanut Oil Co., Ltd. in Zhengyang County, Henan Province, the automatic production line keeps running, producing 6,000 barrels of fine peanut oil per hour. "From selling raw materials to selling products and brands, the county has built a peanut industry chain covering planting, deep processing, futures delivery, spot trade and cultural tourism." Guan Xia, director of the Agricultural and Rural Bureau of Zhengyang County, said.

General Secretary of the Supreme Leader pointed out during his inspection tour in Jiangxi: "Insist on developing agriculture through industry, quality and green, and make agriculture a big industry". During his inspection tour in Heilongjiang, the Supreme Leader stressed: "We should take the development of modern agriculture as the main direction, speed up the construction of modern agricultural bases, large enterprises and large industries, and take the lead in realizing the modernization of agricultural materials and equipment, science and technology, management and management, agricultural informationization and sustainable utilization of resources."

This year is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and it is a crucial year to comprehensively promote rural revitalization and accelerate the construction of an agricultural power. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, China’s agricultural modernization has made great progress, with abundant crops for planting, flourishing animal husbandry and six kinds of livestock, and the development of rural characteristic industries. The broad masses of cadres and people have worked hard to make agriculture a big industry and realize agricultural and rural modernization at an early date.

Construct a high-quality and efficient diversified supply system to ensure the stable and safe supply of grain and important agricultural products.

General Secretary of the Supreme Leader stressed: "No matter how high the degree of social modernization is, the stable supply of food and important agricultural products for more than 1.4 billion people is always a top priority."

To build agriculture into a big industry and build a diversified supply system with high quality and high efficiency, we must first firmly hold the rice bowl in our own hands.

In the harvest season, Huang Siwen, a large grain grower, is grabbing rice in the high-standard farmland of Sangtian Town, Nanfeng County, Jiangxi Province. "This year, 2,500 mu of mid-season rice was planted, and the yield per mu was about 1,300 Jin." Huang Siwen said, "The grain subsidy was put in place in time, the agricultural technology guidance went straight to Tiantou, and the’ big iron cow’ helped the whole process. This year is another bumper harvest year."

There must be strong support behind big bases and big equipment.

Strong policy-the state has improved the "trinity" policy system of price, subsidy and insurance, issued a one-time subsidy of 10 billion yuan to actual grain farmers, and the central government timely issued agricultural disaster prevention and relief funds … The policy measures are solid, stable expectations and strong confidence.

Strong science and technology-improved varieties are planted, good farming methods are used, and agricultural machinery is galloping. The contribution rate of agricultural science and technology progress in the country has reached 62.4%, the coverage rate of improved varieties of crops has exceeded 96%, and the comprehensive mechanization rate of crop cultivation has exceeded 73%. From "knowing how to farm" to "cultivating wisely", "golden pole" has continuously injected new kinetic energy into modern agriculture.

Strong foundation-high-standard farmland construction, black land protection, and high-yield demonstration area creation take a multi-pronged approach. Oda has become a big field, and "dividends" have been continuously released. By the end of 2022, a total of 1 billion mu of high-standard farmland had been built in China, which ensured a stable grain production capacity of more than 1 trillion Jin.

Strong service-planting good land and increasing grain production, financial support is indispensable. With the increasing financial support for agriculture, rural areas and farmers, financial institutions have also increased credit support. In the first three quarters of this year, the Agricultural Bank of China invested more than 200 billion yuan in loans in key grain areas.

Strong support brings steady development. China’s grain production has been bumper year after year, and the total output has been stable at more than 1.3 trillion Jin for eight consecutive years. According to the agricultural dispatch of the Ministry of Agriculture and Rural Affairs, as of October 22nd, the national autumn grain harvest has reached 81.3%, and the increase of autumn grain production is a foregone conclusion, and the annual grain output is expected to hit a new record high.

Ask for food from the forest, from rivers, lakes and seas, and from facility agriculture. Build agriculture into a big industry, coordinate grain, economy, feeding, agriculture, forestry, animal husbandry and fishing, and build a diversified supply system with high quality and high efficiency.

In the Gobi Eco-agricultural Industrial Park in Suzhou District, Jiuquan City, Gansu Province, vegetables and melons are full of vitality. Qin Cunguo, a vegetable grower, said: "Since the automatic control equipment of water and fertilizer integration was used, irrigated land has become irrigated seedlings. The average water consumption per mu is nearly half that of Datian, saving water and increasing production, and fresh vegetables are kept in the four seasons. "

Gao Fuliang, a farmer in Qiantang Village, beside the fish pond in Yuyue Town, Deqing County, Zhejiang Province, said: "With the continuous upgrading of fish pond facilities and the new green farming technology, the water is good and the fish grow better."

According to local conditions, based on resource endowment, all localities give full play to their comparative advantages. In addition to more than 1.9 billion mu of cultivated land, more than 4 billion mu of woodland, nearly 4 billion mu of grassland and a large number of rivers, lakes and seas have gradually become an important part of the diversified food supply system.

Facility agriculture has contributed a lot. At present, the planting area of modern facilities in China has reached 40 million mu, and about 70% of meat, eggs and milk and 52% of cultured aquatic products are provided by facility farming.

Extend the industrial chain, upgrade the value chain and expand the space for agricultural development.

Industrial revitalization is the top priority of rural revitalization.

When General Secretary of Supreme Leader presided over the symposium to promote the comprehensive revitalization of Northeast China in the new era, he pointed out: "Cooperate to promote the primary processing and intensive processing of agricultural products, extend the industrial chain, upgrade the value chain, expand the space for agricultural development, and promote agricultural efficiency and farmers’ income."

To build agriculture into a big industry, we should ponder over the word "native products" and build an agricultural industrial system with integrated production, marketing and sales.

Chestnut mushrooms grow just right in the greenhouse of Shanghegu Food Co., Ltd. in Qianxi County, Hebei Province. Zhang Jixiao, the person in charge of the company, said: "From planting chestnuts to planting chestnuts and mushrooms, the company is planning to build a production and processing base to extend the industrial chain of chestnuts."

The data show that the total cultivation of edible fungi industry in Qianxi County, mainly chestnut mushrooms, reached 100 million sticks, and the annual output of fresh mushrooms was 20,000 tons, achieving an output value of nearly 400 million yuan. A variety of chestnut powder, chestnut cakes and so on are also listed in hardcover. The cultivation area is 750,000 mu, the annual output is 80,000 tons, and the brand value is 3.409 billion yuan. Small chestnut has grown into a big industry moving to the west.

Looking at the whole country, the countryside is suitable for industry and the industry is prosperous. Relying on the characteristic resources, all localities have transformed the advantages of rural resources, ecology and culture into the advantages of products and industries, and formed a number of "township name" and "local name" brands, and made great articles on local products. Up to now, China has built 300 national modern agricultural industrial parks, 180 industrial clusters with advantages and characteristics, and 1,509 towns with strong agricultural industries, and the conversion rate of agricultural products processing has reached 72%.

The relevant person in charge of the Ministry of Agriculture and Rural Affairs said: "In the future, the construction of agricultural industrial chain will be further strengthened, and efforts should be made in R&D, production, processing, storage and transportation, sales, brand, experience, consumption and service to comprehensively improve the stability of the industrial system, and take multiple measures to expand the space for agricultural value-added and efficiency, strengthen the industrial chain, and improve the system of increasing income with agriculture."

To build agriculture into a big industry, it is necessary to cultivate new industries and formats in rural areas, promote agricultural efficiency and increase farmers’ income.

At the live broadcast base of e-commerce industrial park in Ningling County, Henan Province, the live broadcasters are recommending various agricultural products to netizens, and the atmosphere is hot. In the nearby logistics sorting center, workers are busy packing and loading cars to transport all kinds of agricultural products to various places. With the help of more than 1,000 online stores in the e-commerce industrial park, the annual sales volume of Ningling crisp pears has exceeded 100 million Jin. Not only do pears sell well, but also tourists come in droves.

New industries and new formats activate the great potential of rural industries. There are more than 300,000 leisure agriculture business entities in China, and the annual operating income exceeds 700 billion yuan. There are more than 30,000 e-commerce companies involved in agriculture, and the retail sales of rural networks exceed 2 trillion yuan. The deep integration of the primary, secondary and tertiary industries in rural areas will drive more farmers to achieve local employment. In the first three quarters of this year, the per capita disposable income of rural residents was 15,705 yuan, a real increase of 7.3% after deducting the price factor.

Develop moderate scale operation and speed up the improvement of agricultural socialized service system

Agricultural modernization is inseparable from the innovation of production and management methods.

General Secretary of the Supreme Leader stressed: "Developing moderate-scale operation is the direction of modern agriculture" and "accelerating the improvement of agricultural socialized service system, serving and driving small farmers well".

Innovate agricultural management system and mechanism and develop moderate scale management.

300,000 mu of peppers in Bozhou District, Zunyi City, Guizhou Province entered the harvest season, and pepper farmers were busy. "This year, 40 acres of peppers have been planted, and more than 10,000 kilograms have been sold, and the market is not worried." He Congwei, a villager in Yuanzi Village, Tiechang Town, picks peppers every morning and sends them to the processing workshop in the village.

This workshop is an important part of the order mode of "company+village collective+cooperative+village workshop+farmer". "From seed supply to technical guidance, field management to acquisition, we provide farmers with a’ one-stop’ service. At present, the daily purchase of peppers reaches 200 tons." Tang Songbai, deputy general manager of Guizhou Zhuohao Food Co., Ltd. said.

"Based on the basic national conditions and agricultural conditions of small farmers in big countries and accelerating the modernization of agriculture and rural areas, we should put innovative agricultural management systems and mechanisms in a prominent position, and improve agricultural scale benefits from two dimensions: cultivating new agricultural management entities and developing agricultural service outsourcing markets." Ye Xingqing, Minister of Rural Economic Research Department of the State Council Development Research Center, said.

Looking at the whole country, more than 4 million family farms and 2.22 million farmers’ cooperatives are actively exploring in the fields of improved seed breeding and promotion, green unified prevention and control, standardized production, etc., driving farmers, connecting markets, leading development, and promoting the continuous improvement of agricultural intensification, specialization, organization and socialization.

Strengthen the ability of agricultural socialized service and solve the production problems that one household can’t do it, can’t do it well, and can’t do it cost-effectively.

"1,000 mu of soybeans are entrusted to Beidahuang Agricultural Service Group, which is planted in two rows and close planting. One mu of land can be 70 kg higher than its own production, saving effort and increasing production." Lu Chunfeng, a villager from Xingfu Village, Xingfu Town, Suihua City, Heilongjiang Province, said.

The socialized service of Beidahuang Agricultural Service Group is not only effective on a large scale and in a large area, but also applicable in the south, which is good at intensive cultivation. Xiaogang Village, Fengyang County, Anhui Province, through the method of field transformation, the average field area has reached 27 mu, and unmanned transplanting can also be realized. The socialized service area of Beidahuang Agricultural Service Group has reached 78 million mu, and the service has driven 3.5 million small farmers.

At present, more than 1.07 million agricultural socialized service organizations have become intimate "field nannies" of farmers, and their services have driven more than 91 million small farmers, covering more than 1.97 billion mu.

The relevant person in charge of the Ministry of Agriculture and Rural Affairs said: "In the direction of consolidating the modern large-scale agricultural management system, it is necessary to improve and perfect the mechanism of linking agriculture with agriculture. Adhere to the combination of strengthening the driving efficiency and improving the driving ability, scientifically and reasonably determine the driving mode and the degree of benefit, improve and improve the long-term mechanism of’ accurate’,’ stable’ and’ long-term’, and promote the organic connection between small farmers and modern agricultural development. "

A strong country must first strengthen agriculture, and a strong agriculture can strengthen the country. The fundamental way out for agriculture lies in modernization. In the new era and new journey, under the guidance of Socialism with Chinese characteristics Thought, the supreme leader in the new era, hundreds of millions of peasants Qi Xin have worked together to build a better life, agricultural modernization has made great strides forward, and the vast fields have unlimited hopes.

　　On February 6th, near midnight, flight CZ6992 from Xining, Qinghai landed at Beijing Capital International Airport.

　　The director of Beijing Zoo Veterinary Hospital had already led a team to wait at the airport, and after receiving Ling Xue, he sent it directly to the animal hospital.

　　On December 9, 2017, the snow leopard "Ling Xue" was treated before the first operation. The pictures in this article are provided by the respondents.

　　Ling Xue is a snow leopard living in Yushu Tibetan Autonomous Prefecture, Qinghai Province. After being injured by a vehicle, she was first sent to Xining, the provincial capital, for rescue. After the operation failed, she went to Beijing for a second operation.

　　By March 3rd, Ling Xue, who had successfully completed the operation, had spent 25 days in Beijing and recovered well after the operation.

　　This big cat, which has been active on the plateau at an altitude of more than 4000 meters, spent the first year in Beijing Zoo. "We stared at it all night on New Year’s Eve, fearing that the sound of firecrackers would stimulate it," the head of the nursing team told The Paper (www.thepaper.cn). "Now its mental state and behavioral ability have recovered better."

　　The story of coming down from the plateau and having surgery in Xining and Beijing made Ling Xue a "online celebrity". People were happy for it, but at the same time they were worried.

　　"Public opinion’s attention to Snow Leopard Ling Xue has two sides. The rescue of some low-level or even no-level wild animals has not attracted everyone’s attention, and their rescue environment is even more difficult." Diao Kunpeng, a project official of Shanshui Nature Reserve Center, said that the overall level of wildlife rescue in China is low, and the frontline rescue force of wildlife should be strengthened. The government, non-governmental organizations and local residents should cooperate to establish a linkage system and gradually build a perfect wildlife rescue system to change the current situation.

　　Qi Xinzhang also said, "Because of the poor conditions for wildlife rescue at the grassroots level and the lack of necessary infrastructure and technicians for wildlife rescue, people who meet injured wildlife first often do not have the conditions to provide first-time rescue."

　　A seriously injured snow leopard

　　At 10 o’clock on the evening of November 24, 2017, villagers Dajie, Nanda, Qucha and Duocai in Ansai Township of Zaduo County saw Ling Xue limping on the side of the road while driving.

　　Two villagers stayed at the scene to guard, while others went home to bring blankets, wrapped them in Ling Xue and transported them back to Dajie’s house for treatment.

　　Snow leopard is a national first-class protected wild animal and the flagship species of Qinghai-Tibet Plateau. It is named Snow Leopard because it lives near the snow line above 3500 altitude all the year round.

　　The distribution area of snow leopards is special. At present, it is estimated that the number of snow leopards in the world is 4,000-8,000, of which the number of wild snow leopards in China is about 2,500, and the number of wild snow leopards in Qinghai Province is conservatively estimated to be more than 1,000, which is an important distribution area of snow leopards.

　　Ansai Township in Zaduo County is known as the "hometown of snow leopards", which has the largest contiguous habitat of snow leopards in China. According to the monitoring data of infrared camera, there are more than 24 snow leopards in Niandu Village, Ansai Township alone.

　　According to the news released by the township government, that night, the staff of the police station and health center in Ansai Township guarded the injured Ling Xue overnight, washed and bandaged his wound and found that his left hind leg was injured and suppurated, possibly a fracture. Because of the serious injury, the local area did not have the conditions for treatment, so we had to contact the department in charge of the Provincial Forestry Department and send it to Xining, the provincial capital about 700 kilometers away for treatment.

　　Due to the local snow and slippery roads, Ling Xue bumped in the car for 16 hours before arriving in Xining.

　　"Seriously injured wild animals often can’t stand long-distance bumps," said Diao Kunpeng, a project official of Shanshui Nature Reserve Center, who has rich field work experience. In an interview with The Paper, many times wildlife rescuers have to choose to use any available or even very simple equipment to carry out rescue at the first site, but the rescue effect is often poor. "If there are a group of professional frontline rescue forces, the rescue situation will be much better."

　　The first operation

　　After arriving at Xining Zoo, veterinarian Zhao Hailong disinfected, washed, reduced inflammation and bandaged the wound of Ling Xue’s left hind limb.

　　Zhao Hailong is the vice captain of the third feeding team, and he has participated in the long-term snow leopard feeding and rescue. He said that during the treatment, if the pain was not obvious, Ling Xue was almost unresponsive and in poor condition.

　　Qinghai Province is extremely rich in wildlife population and quantity, but Qi Xinzhang, deputy director of Xining Wildlife Park, has a headache. "There are no full-time staff to carry out wildlife rescue now, and all the rescues are done by Xining Wildlife Park part-time, so there are only a few people involved in the rescue."

　　The day after his arrival in Xining, Ling Xue was sent to Jiawang Pet Hospital for examination. It was preliminarily judged that the vehicle was injured, and the injury was more serious than expected. Qi Xinzhang said that according to the examination results, they made a conservative treatment plan for Ling Xue in the early stage, restoring physical strength first and preparing for the later thigh bone reduction surgery.

　　Why did you choose a pet hospital? Qi Xinzhang explained, "Xining Zoo has no medical equipment and other equipment, but the pet hospital has better conditions. If the situation is more serious, such as the rescue of another snow leopard ‘ Ling Shuang ’ At that time, the local pet hospital did not have MRI equipment, so we had to take it to the hospital where people were treated. "

　　After 14 days, Ling Xue’s trauma gradually recovered. Xining Wildlife Park discussed and decided to perform the thigh bone reduction operation on Ling Xue’s left hind limb on December 11th. After the broken bone wound was repaired and anastomosed, a 16 cm steel plate was added and 11 steel nails were driven into the left hind limb for fixation.

　　The thickness of periosteum of thigh bone of snow leopard is much thicker than that of cats and dogs. It is a great test for doctors to operate on large wild animals like snow leopard. Preoperative examination began at 10 am, and Ling Xue was not pushed out of the operating room until after 5 pm. After the reduction operation, Ling Xue’s fractured left hind leg bone was grafted, and everyone was happy with his good mental condition after the operation.

　　Fall down again

　　Unexpectedly, 43 days after the operation, Ling Xue collapsed again.

　　On January 27th this year, it was found that Ling Xue’s left hindlimb femur was fractured, three steel nails were broken, the steel plate was twisted, and the femur was displaced again.

　　According to Qi Xinzhang’s analysis, "the level of rescue is not enough, plus the lack of rescue experience and professional equipment, which failed to find and control its violent activities in time."

　　Yao Haifeng, president of Beijing Paishijiade Animal Hospital, explained the reasons for the failure of the first operation in an interview with The Paper. "The local treatment conditions and facilities are limited, the selected bone plate is unscientific, the screw implantation position is unreasonable, and it is not fully restricted in the later period, and the nursing experience is lacking."

　　Xining Zoo immediately organized a discussion between veterinarians and doctors in pet hospitals, and consulted senior veterinarians and ambulance personnel at home and abroad, but the feedback was very different.

　　On January 30th, in the face of many suggestions, Qi Xinzhang posted a help-seeking article on his WeChat platform, and finally contacted Yao Haifeng, the president of Beijing Paishi Jiade Animal Hospital, with the help of enthusiastic netizens.

　　Secondary operation

　　On February 5th, Ling Xue’s second operation plan was initially determined, but how to safely and smoothly deliver it to Beijing became a difficult problem for everyone.

　　Only one flight from Xining to Beijing has the aerobic cabin conditions for transporting living animals. Xining Wildlife Park entrusts China Southern Airlines, which can only transport small cats and dogs according to normal regulations. However, for the rescue of Snow Leopard, China Southern Airlines Headquarters agreed to fully cooperate. On that day, the flight refused to check all cats and dogs and cleared the goods.

　　On February 6th, near midnight, the flight carrying Ling Xue arrived in Beijing. Lu Yan, the director of Beijing Zoo Veterinary Hospital, who took care of Ling Xue after operation, has led a team to wait at the airport. Ling Xue was directly taken to the animal hospital and had an operation at noon the next day.

　　In an interview with The Paper, Yao Haifeng, the chief surgeon, recalled that Ling Xue was very uncooperative during the operation. It took four hours and fifty minutes from sedation and anesthesia to the end of the operation. "Snow Leopard is old, and the second operation is far more difficult than the first one. Moreover, it involves the process of removing the broken nail. Once there is too much blood loss, there is no blood bank to supplement it. Everyone is under great pressure during the operation."

　　Is this operation a success? Yao Haifeng explained to The Paper, "The completion of the operation is not a success. It can only be said that it was completed as expected. This is only the first stage of treatment. For the treatment of wild animals, the later care is very important. The first failure is because the later care conditions are not enough. "

　　Drawing lessons from the first operation, Yao Haifeng suggested to Xining Wildlife Park that Ling Xue should be cared for in Beijing Zoo in the later period, and the nursing environment and equipment are more advanced.

　　"online celebrity"

　　At noon on February 8th, Ling Xue was sent to Beijing Zoo Veterinary Hospital for postoperative care, and stayed in a nursing cage with a height of 1m, a length of 1.85m and a width of 0.8m specially designed for him.

　　Lu Yan, the head of the Snow Leopard Nursing Team and the director of the Veterinary Hospital of Beijing Zoo, said, "Drawing lessons from its violent activity after the first operation, the cage we designed can not only make it turn and lie down for moderate activities, but also limit its big jump."

　　To the delight of the nurses, Ling Xue began to eat on the day he arrived at the Beijing Zoo. In the first week of the surgical incision healing stage, the nursing team kept nursing for 24 hours. At present, Ling Xue is in the fibrous callus growth stage of bone healing stage, followed by the callus growth and formation stage, that is, the clinical healing stage.

　　"Ling Xue is older, so the healing time is longer. It will take one or two years to shape the skeleton. If there is no problem after three months of care, he will return to Xining Zoo for breeding." Lu Yan said.

　　According to Qi Xinzhang, deputy director of Xining Wildlife Park, Ling Xue is about 10 years old, which is equivalent to 50 years old.

　　Qi Xinzhang publicized the whole process of Ling Xue from discovery to treatment on the Internet, making it a "online celebrity".

　　Online publicity has played a great role in Ling Xue’s rescue, but not all snow leopards are as lucky as Ling Xue. "We have also experienced two failed rescues, and what we hope most now is to have a sound rescue organization with professionals and rescue equipment." Qi Xinzhang said.

Original: Maoying Entertainment Editorial Department Maoying Entertainment

Author | Sandy

Edit | Amy Wang

More than 400 TV series broadcast in 2019 not only left the experience of making explosions and updated the explosion formula (click review: 2019 TV series inventory: revealing the truth of explosions), but also won the popularity of Sean Xiao, YiBo, Li Xian and other actors.

On the content level, the 2019 series also tried to show diversity. You Know, which depicts the new women in ancient times, analyzes the Chinese family’s Everything’s Fine and Little Joy, restores the ice-breaking action mediated by the anti-drug police and drug dealers, and the youth’s sweet pet, Dear, Love, shines in the same file as The Untamed in the costume of Xian Xia. The long tail of Joy of Life broadcast at the end of the year has also continued to this year.

In 2020, "detective chinatown" launched the first shot of online drama, which was close to the narrative and lens language of the film and scored 8.1 douban, which made a good start for online drama in 2020.

Up to now, there are more than 200 TV series to be broadcast on five David TV stations (Hunan Satellite TV, Dragon TV, Zhejiang Satellite TV, Beijing Satellite TV and Jiangsu Satellite TV) and four major video platforms (Tencent, Iqiyi, Youku and Mango), among which there are many seed players who have attracted much attention from the preparatory period, such as "Please advise me for the rest of my life" and "Youth Tour".

Cat Shadow Entertainment (ID: maoyingtv) has specially compiled the drama list of TV and video platforms in 2020.

Swipe up and down to view

Five David TV films in 2020

Emotional dramas and workplace dramas with realistic themes occupy more than half of the prime files of satellite TV. Although the popular "Elite Lawyer" has not gained much resonance from the audience in the lawyer profession, the twists and turns of the emotional drama in its office can frequently attract heated discussions among netizens, and the continuous high ratings can also show that the TV series with urban theme is attractive on the small screen.

In 2020, there will be not only the type of workplace drama such as The Great Pediatrician, but also the main theme TV series "Puzzle" and "People’s Property", etc., which can be seen from the care for reality and social reflection.

On the other hand, the video platform’s 2020 drama list is a variety of themes such as costume, city, suspense, military, comedy, etc., among which costume accounts for the highest proportion.

Swipe up and down to view

Video platform drama list in 2020

Earlier, Cat Shadow Entertainment (ID: maoyingtv) analyzed the male frequency drama and female frequency drama on the video platform. Click here to review: Who will be the winner of the male frequency drama VS female frequency drama on the video platform in 2020?

In addition to the different emphasis on the types of TV dramas mentioned above, on the whole, the list of dramas in 2020 also reveals the following information and possible issues.

1. It is normal for satellite TV to broadcast together and network stations to link together, and high-traffic dramas are the killer of solo broadcasting.

In the first quarter of 2019, Beijing Satellite TV and Shanghai Oriental TV jointly broadcast four dramas, namely, Rivers, Kings Behind the Scenes, Sesame Hutong and Youth Fight, which occupied the top two in the ratings list, which was a win-win situation. On the other hand, Jiangsu Satellite TV and Zhejiang Satellite TV’s "Everything is Fine" also triggered a ratings boom, and Zhejiang Satellite TV also made a breakthrough in TV ratings through "Everything is Fine".

Stills of "Everything is Fine"

Beijing Satellite TV and Shanghai Oriental TV, the "Elite Lawyers" launched this year, are still working together, and the good strategic relationship between the south and the north remains stable. After that, Beijing Satellite TV and Oriental TV will also broadcast "New World" starring Sun Honglei and Edward Zhang, and Jiangsu Satellite TV and Zhejiang Satellite TV will also broadcast "Hidden and Great" starring Yifeng Li and Gina.

Hunan Satellite TV, which has an independent video website Mango TV, pays more attention to the linkage between networks. Satellite TV reserves such high-flow and high-heat dramas as "Please Teach Me for the Rest of My Life", and the deployment of Mango TV linked with it is also very careful. According to reports, "In 2020, Mango TV will promote the four major theaters of Jinmang, Qingmang, Yatai and Interactive, and launch an S-level drama every season, with eight major dramas throughout the year."

Stills of "Please give me more advice for the rest of my life"

Undoubtedly, high-quality dramas can often feed back the platform. In 2018, Story of Yanxi Palace won 12 million yuan for iQiyi, and in 2019, the The Untamed finale earned 156 million yuan ahead of the on-demand Tencent. Such a considerable return will definitely make the network pay more attention to the reserve of high-quality dramas.

According to the TV drama list in 2020, all five Davids have prepared exclusive high-flow killers for themselves, such as Hunan Satellite TV’s Please Teach Me More for the Rest of My Life, The Legend of Fei’s Cream on the Knife, Oriental TV’s Big River 2, Love Apartment 5, Zhejiang Satellite TV’s People’s Property, Beijing Satellite TV’s Da Ming Gong Ci, and Jiangsu Satellite TV’s The Great Pediatrician.

2. Looking for a way out of the backlog of costume dramas, IP adaptation is still hot.

In recent years, costume dramas have been seriously affected by the policy, especially in 2019. According to the data, in the first half of 2019, the number of dramas with distribution licenses decreased by 15.63% year-on-year, and among the TV dramas that completed the filing in the first three quarters, the number of costume dramas decreased by 68.8%.

It is normal for costume dramas in 2019 to suddenly withdraw their files and publish their hair naked. The Untamed and The Longest Day In Chang’an, etc. are all famous for their stories about the youth of the Great Song Dynasty. Even at the end of the year, it is fortunate that costume dramas such as He Lai Hua Ting and Once upon a time, there was a mountain with a sword, Joy of Life, etc. can be successfully launched and regularly broadcast.

Joy of Life stills

Through the list of dramas to be broadcast on the video platform in 2020, we can see that in 2020, a large number of costume dramas "defected" to the video platform. Among them, there are many backlogged dramas, such as "Three Life and Three Pillows", "The Master" and "Dream Back to the Song" and so on.

In this large-scale costume drama, IP adaptation is still hot, and it is a reserve for explosions. In 2019, Joy of Life, The Untamed, The Longest Day In Chang’an has proved that IP will not fail under the condition of carefully polishing the content and managing the relationship with fans, and it can even realize the C-side traffic while creating the top flow. The Untamed is the best example.

This year’s The Legend of Fei’s Youth Hairpin Tour, Big Master, Three-body, Lady Huzhu, etc. are all big IP with a deep reader base, and it is very likely to become an explosion when actors with equal flow and strength join in.

3. The creation of realistic themes is more diverse, such as main theme, women, workplace, military, e-sports and so on.

In 2017, "in the name of people" made the main theme TV series win-win in terms of audience rating and volume. Last year, the online drama "Breaking the Ice", which was mediated by the anti-drug police and drug dealers, not only won the highest score in recent years for anti-drug TV series, but also was broadcast on TV stations for the second time after webcasting, becoming an excellent online drama of anti-loss TV, showing the vitality of the main theme creation.

Last year’s realistic TV series about family, such as Everything’s Fine, Little Joy and School of Youth, also achieved very good results.

In this year, the creation of realistic themes is more diverse, with the main theme of People’s Property and Puzzle to be broadcast on Zhejiang Satellite TV, and Tencent’s video Our The National SouthWest Associated University and Fog in the Smoke; In real life, Nothing But Thirty, who is a modern woman, focuses on the house seller, ordinary glory and so on; Among the military themes, there are dramas such as Glory of Special War, Trumpet in Place and Dear Military Dress, which are joined by young actors of the new generation.

Nothing But Thirty stills

Last year, Full-time Master, Accompany You to the Top of the World and Dear, which showed some e-sports, made the once minority cultural e-sports appear in a more mainstream way like TV series. Whether this year’s e-sports dramas such as Full-time Master 2 and Crossing the Fire Line can continue to make people shine is also worthy of attention.

In addition, suspense dramas will continue to be active on the video platform, such as detective chinatown, Fox Hunting and Skyscraper.

4. The sweet pet drama that makes the industry rush to become a real "koi fish" needs differentiation.

The sweet pet drama with low cost and high return is gaining momentum, which makes the industry rush. Once upon a time, overbearing president-style sweet pet dramas such as "Shanshan Comes" and "Love O2O" flooded many girls’ hearts. Last year’s "Dear, Dear" made girls "go to the top" in succession, and iQiyi’s anti-routine costume sweet pet drama "Love in Jianghu" also gained a good reputation.

Stills of "Love Jianghu"

However, the sweet pet drama is not profitable, and only a few can become the real "koi fish". Most sweet pet dramas are reduced to cannon fodder because of the same plot and shoddy production.

In the new year’s drama series, we can’t find out which one is an excellent sweet pet drama in the name, but if we want to be a real "koi fish" with a small and broad scope, we must make differentiated good content.

The drama war in 2020 has already started. Which dramas can win the applause of the audience and stand out in the market of more than 100 dramas in deus ex, we are waiting for the answer.

Original title: "2020 drama series: finding a way out of the backlog of costume dramas, IP adaptation is still hot"

Read the original text

In September, 2024, a surprising news came from the entertainment circle: Korean actor Song Joong Ki announced that he was expecting his second child, which excited thousands of fans. This news not only triggered a heated discussion among netizens, but also made people focus on this high-profile actor again. Song Joong Ki’s personal life and career are intertwined with brilliance and challenges, which fascinates many observers. This once romantic idol has now become a warm and happy father.

Early experience and educational background

Song Joong Ki was born in Daejeon, South Korea on September 19th, 1985. His early life was simple and happy. Although the family’s economic conditions are ordinary, his parents attach great importance to his education, especially to the influence of culture and art. When he was young, Song Joong Ki took a keen interest in acting and participated in all kinds of drama activities in the school. When he was studying in Daejeon College, he also actively participated in various sports activities, which gradually cultivated his strong physique and excellent teamwork spirit.

In 2005, he entered Honghong University in Seoul to study business. During this time, he became more clear about his pursuit of performing arts. By participating in the school drama club, Song Joong Ki constantly honed his acting skills. It was during his college years that he first officially contacted the screen and starred in the TV series "Where Dreams Began". Although his role was not important, it laid the foundation for his later acting career.

The beginning of a career

Song Joong Ki’s career began in 2007, and she participated in the TV series "The Upgrade of Nightmare". Although his role is still not eye-catching, he has gradually gained some recognition in the industry with his solid acting skills and unique temperament. What really changed his fate was the 2010 war epic "Sungkyunkwan Gossip". In this play, his role not only won wide acclaim, but also let the audience see the infinite potential of this young actor.

Then, in 2016, Song Joong Ki starred in Descendants of the Sun, which made him famous and became a superstar in Asia. The wonderful interaction between him and Song Hye Kyo in the play firmly captured the hearts of the audience, and their sweet love story made countless fans crazy. At this time, Song Joong Ki’s career has reached its peak, becoming a high-profile actor.

The journey of love and marriage

With the development of her career, Song Joong Ki’s love life has attracted much attention. In 2017, his romantic wedding with Song Hye Kyo became a popular topic, and their marriage was once considered as a perfect combination. However, this marriage ended in just one year and eight months, which made fans feel heartache and regret. To the outside world, their separation seems to be due to the difference in career and family concepts. Song Joong Ki longed for children while Song Hye Kyo wanted to work more, which eventually led to the rift in their marriage.

Career depression and new life

After the divorce, Song Joong Ki began to devote herself to her career, but her desire for family and children never waned. Just when the outside world thought he would sink in the trough, Song Joong Ki made a shocking change. He started a new love affair with an English woman, Katie. This cross-border love surprised many people and rekindled fans’ hopes for his life. After a year of getting along, they got married and quickly welcomed their first child. This year, he once again officially announced the good news of his second child and became a happy father of a family of four.

Status quo and interpersonal relationship

Today’s life between Song Joong Ki and Katie is considered beautiful and warm. Although he is still active in front of the screen, his role as a father has obviously made him more mature. From a high-profile star to a low-key family man, he has found new meaning in his life. The care for his wife and children is well known. He is not only willing to share the growth process of children, but also takes photos of happy families on social media for everyone to witness this sweetness.

In dealing with social relations, Song Joong Ki has always kept a low profile and warmth. His relationship with friends in the circle is also very harmonious. Although he experienced the bumps of breaking up, he and his ex-wife Song Hye Kyo still respect each other in their respective careers, and their interpersonal communication is particularly rational and mature. The media is always keen to discuss the relationship between him and his former partner, which in his view is a part of the past and more grateful for each other’s companionship and growth.

Social Evaluation and Public Impression

As a public figure, Song Joong Ki often faces pressure and challenges in public opinion. After experiencing the storm of marriage breakdown, many netizens have different views on his life choice. However, with his remarriage and having children, the public’s evaluation of him gradually tends to be positive, and everyone sees not only an idol, but also a person who strives to pursue happiness. His story reminds people that there will always be ups and downs in life. What is important is how to face every challenge and find your own happiness in twists and turns.

In this complicated entertainment circle, Song Joong Ki’s experience is thought-provoking. He has grown from an ordinary student to a respected actor. Although he has experienced hardships and losses, he is still tenacious. This "descendant of the sun" continues to pursue happiness on the road of life, which shows us the possibility and hope that belongs to everyone.

summary

Song Joong Ki’s life story is not only a legend in the entertainment circle, but also a microcosm of countless modern people’s thinking and reflection on family and career. In this challenging era, his choice courage and love for his family, especially his happy life with his wife Katie, make us have a better expectation for the future. As he said: "No matter what kind of storms I experience, I always believe that life will always give us unexpected gifts." In his life, every day now is full of new hope, warmth and love.

Editor in charge:

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The exterior design of Willanda presents a style in which fashion and strength coexist. The front face adopts a family front face design, and the air intake grille adopts a large area of black painting, creating a strong sense of movement. The overall lines are smooth and dynamic, and the body shape is sharp and highly recognizable. Wilanda’s design not only shows the sense of fashion, but also conveys a sense of self-confidence and strength, which makes people feel its unique charm at a glance.

The body size of Willanda is 4665*1855*1680mm, the wheelbase is 2690mm, the front wheel track is 1605mm, and the rear wheel track is 1620mm. The lines on the side of the car are smooth, showing the combination of movement and elegance. With the 225/60 R18 tyre size, it is equipped with a dynamic rim design, which adds a sporty atmosphere to the vehicle.

Wilanda’s interior design is fashionable and full of technology. The center console is equipped with a 10.25-inch touch screen, which provides users with rich multimedia and navigation functions. The steering wheel is made of plastic and has the function of manual adjustment up and down and back and forth to ensure that the driver can adjust the best driving posture according to his personal preference. In terms of seats, Willanda adopts comfortable fabric material. The main driver’s seat supports front and rear, backrest and height (2-way) adjustment, while the co-pilot’s seat can be adjusted front and rear and backrest. In addition, the second row of seats also supports backrest adjustment, while providing proportional reclining function to meet diversified riding needs. The car is also equipped with a USB interface, which is convenient for passengers to charge electronic equipment.

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Car home car owners spoke highly of Willanda’s appearance, believing that its front face was designed with great atmosphere, and its rear taillights were highly recognizable, making it fashionable and dynamic.

In our life, some people shine in our hearts forever, although they have left. It is a deep emotion to miss the old friends, to cherish the wonderful fragments of their lives, and to grieve for their irreparable loss. Today, we cherish the memory of five stars who left a deep impression on our lives in the first half of this year. They lit up our years with their unique light, and their departure left eternal melancholy.

Chen Dike: The Struggle Life from Dragon and Tiger Martial Master to Golden Supporting Role

Chen Dike, a story from porter and gardener to dragon and tiger warrior. Born into an ordinary family in Hong Kong in 1947, he showed his love for martial arts from an early age. In order to make a living, he has to do all kinds of manual labor, but his passion for martial arts has never subsided. This enthusiasm finally led him into Shaw Film Company, became a martial artist, and then went to Li’s TV station as a martial arts instructor. This experience laid a solid foundation for his later acting career.

In 1979, Chen Dike joined TVB, became a martial arts instructor, and occasionally made a guest appearance in a series. However, TVB’s salary is not high, and he has a family to take care of, which forced him to temporarily leave the entertainment industry and start a taxi. However, the passion for performing was always burning in his heart. A few years later, he decided to return to TVB. This return made him focus his career entirely on acting. Although he always plays a supporting role, his acting skills are impressive. Whether he is a villain or a hero, he plays it perfectly.

Surprisingly, Chen Dike remained active on the screen until he was in his 70s, and never thought about retiring. On April 20th, 2024, Chen Dike died of pneumonia at the age of 76. His sudden death made the audience who liked him lament the impermanence of life, and made people deeply miss this silent supporting role.

Junxiong Liao: Life Change from Actor to Businessman

Junxiong Liao, a supporting actor who frequently appeared in TVB TV dramas, was born in Hong Kong in 1960. As an actor, he appeared in many classic dramas, such as "The Dragon Slayer with Eternal Feelings" and "The Legend of the Condor Heroes" by The Duke Of Mount Deer. In 1997, he made a bold decision, leaving the familiar show business and turning to business. This decision surprised many people, but Junxiong Liao believed that it was a life choice that was more suitable for him.

However, the road to doing business is not smooth sailing. Junxiong Liao has experienced many ups and downs. Although he has made money, his love for performance has never been put down. In 2017, he finally decided to return to TVB and starred in the explosive drama "Anti-Black", and once again embarked on the road of performing arts. This return not only gave new vitality to his acting career, but also inspired his son Liao Jiajue to enter the TVB artist training class and continue his father’s unfinished performance dream.

Junxiong Liao’s life is full of dramatic changes. In 2021, fate played a joke on him again. His good friend Liao Qizhi died of stomach cancer, and a month later, he was diagnosed with stomach cancer himself. The blow came too suddenly, but Junxiong Liao didn’t give up. He actively fought against the disease and passed death many times. However, after three years’ efforts, on May 18th, 2024, Junxiong Liao finally died of stomach cancer at the age of 64. This news made many viewers and colleagues feel sad and sorry, because they not only lost a good actor, but also lost a strong anti-cancer fighter.

Shi Weijian: The Artistic Life from Drama Stage to Film and Television Screen

Shi Weijian was born in Huai ‘an, Jiangsu Province in 1935. He showed his love for drama since he was a child. In 1950, he stood out among more than 2,000 candidates and became a student of the Actor Training Institute of Shanghai People’s Art Theatre. On the stage of drama, he is an absolute veteran. He has worked in Shanghai People’s Art Theatre and Central Experimental Theatre successively, and has appeared in classic dramas such as Peach Blossom Fan, One Servant and Two Masters, and Fen Shui Chang Liu, which has won the audience’s love and recognition from peers.

At the age of 40, Shi Weijian ushered in a turning point in his career. Xie Jin, the great director, took a fancy to his acting talent and invited him to play the leading actor Luo Qun in the movie The Legend of Tianyunshan. The film was a great success after it was released in 1981, and Shi Weijian became famous. From then on, he began to be active in the film and television screen, among which Sun Yat-sen played an incisive role.

Despite his remarkable achievements in film and television, Shi Weijian has never forgotten his initial stage. As he grew older, he gradually faded out of the screen, but he remained active on the stage of drama. On May 12th, 2024, Shi Weijian died of illness at the age of 89. After the news came out, many audiences and people in the theater felt extremely sorry. His life is like a drama with ups and downs, full of persistence, love and endless artistic pursuit. Shi Weijian’s death is undoubtedly a great loss for the performing arts, and it also makes people cherish the artists who silently contribute on the stage and on the screen.

Toriyama Akira: The Eternal Legend of comic world

Toriyama Akira, a legendary figure in Japanese cartoon industry, is famous for his creation of Dragon Ball series comics. His comic works have hundreds of millions of loyal fans not only in Japan, but also around the world. Influenced by Osamu Tezuka and Walter Disney since childhood, Toriyama Akira has shown extraordinary talent in comic creation.

In 1980s, the cartoon series Dragon Ball made him famous. This work not only set a huge sales record in the cartoon industry, but also was adapted into a popular cartoon. Dragon Ball is not only a comic book, but also a symbol of a generation’s childhood memory, and its influence goes far beyond the comic book itself.

However, although Toriyama Akira created such great works, his life was not smooth sailing. On March 1, 2024, due to acute subdural hematoma, he died suddenly at the age of 68. The news shocked the global animation industry, and many people couldn’t believe his sudden departure. Fans of "Dragon Ball" posted their condolences on social media, lamenting that the influence left by Toriyama Akira will never disappear.

Wang Tiecheng: The Immortal Legend of Premier Zhou’s Role

Wang Tiecheng, a special actor who is famous for playing Premier Zhou, has a legendary career. At first, he performed in obscurity in China Children’s Art Theatre for many years. Until 1977, he successfully played the role of Premier Zhou in the drama "The Turning Point", which ushered in the peak of his career. This role not only made him shine on the stage, but also established his position as Premier Zhou in movies and TV series.

Although his career is in full swing, Wang Tiecheng never forgets his initial intention. He is well known by the public as a good husband and father. His long-term marriage with his wife, Yan Lili, is a pillar of happiness in his life. However, on June 21st, 2024, Wang Tiecheng died of illness at the age of 88. His departure made his wife deeply grieved, and even more, he wrote a tearful elegy, which made the whole entertainment industry mourn for it.

Wang Tiecheng’s farewell ceremony was held in babaoshan funeral home on June 25th, and all relatives and friends were in tears. In the last stage of his life, he made great achievements in his acting career and family life, and his role as Premier Zhou will always be engraved in the hearts of the audience and become his immortal artistic legacy.

Editor in charge:

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Willanda’s front face design adopts a fashionable and dynamic style, the air intake grille presents exquisite texture, and the overall style shows a sense of luxury. In addition, the rear part of Willanda has also been carefully designed, simple and powerful, and the overall shape presents a highly recognizable style.

With its length, width and height of 4665*1855*1680mm and wheelbase of 2690mm, Willanda shows a spacious and comfortable interior space. The side lines of the car are smooth, and with the 18-inch rim, it presents a dynamic and steady visual effect. The front and rear wheel tracks are 1605mm and 1620mm respectively, which ensures the stability and handling of the vehicle. Both the front and rear tires are 225/60 R18, which provides excellent grip and driving experience for the vehicle.

Wilanda’s interior design is simple and modern, and the center console adopts a 10.25-inch central control screen, which provides drivers with rich information display and convenient operation. The steering wheel is made of plastic, which feels comfortable and supports manual adjustment up and down and back and forth to meet the needs of different drivers. The seat material is made of fabric. The main driver’s seat can adjust the front and rear, backrest and height, the co-pilot seat supports the front and rear and backrest adjustment, the second row of seats also has the backrest adjustment function, and the rear seats also support proportional reclining, providing passengers with diverse seating and storage space.

Willanda is equipped with a 2.0L L4 engine with 171 horsepower, with a maximum power of 126kW and a maximum torque of 206 N m.. Matching it is CVT continuously variable transmission (simulating 10 gears), which provides drivers with a smooth and efficient driving experience.

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The exterior design of Jietu X70 C-DM combines sports and luxury. The front face adopts a unique family-style design, and the air intake grille is decorated with chrome, which further enhances the recognition and luxury of the vehicle. The overall style is fashionable and the lines are smooth, showing a strong sense of movement and strength.

Jietu X70 C-DM shows a stable body proportion with its length of 4785mm, width of 1900mm and height of 1720mm, and the wheelbase of 2745mm lays the foundation for the spacious and comfortable interior space. The car side lines are smooth and powerful, with 18-inch rims and dynamic rim style, which complement the front and rear 235/60 R18 tyre size, showing the style of coexistence of sports and practicality.

The interior of Jietu X70 C-DM adopts a simple and fashionable design style. The leather steering wheel not only feels comfortable, but also supports manual adjustment up and down and back and forth to meet the needs of different drivers. The center console is equipped with a 10.25-inch high-definition touch screen, which integrates the control functions of multimedia system, navigation, telephone, air conditioner, skylight and window, and supports voice recognition control, greatly improving the convenience and sense of technology of driving. In terms of seats, Jietu X70 C-DM is made of imitation leather. The main driver’s seat provides front and rear adjustment, backrest adjustment and height adjustment, while the co-pilot’s seat provides front and rear adjustment and backrest adjustment to meet the needs of different passengers. The second row of seats also supports backrest adjustment, which is convenient for passengers to adjust to the most comfortable sitting position. In addition, the rear seats can also be put down in proportion to increase the loading space of the luggage compartment. The car is also equipped with multiple USB and Type-C interfaces to meet the charging needs of front and rear passengers. The front row also provides a wireless charging function for mobile phones, which is convenient for users to charge their mobile phones at any time.

Jietu X70 C-DM is equipped with a 1.5T L4 engine with a maximum power of 115kW and a maximum torque of 220N·m, which, together with a 2-speed DHT gearbox, provides abundant power and a smooth driving experience for the vehicle.

After the test drive of Jietu X70 C－DM, the owner of car home praised its spacious and comfortable seating space and youthful and dynamic design, and thought that this seven-seat medium-sized SUV was very suitable for the second-child family to use instead of walking. He said that even a family of six people is spacious enough to travel. He thinks that the design of this car is in line with his aesthetics, and finally he chose this car because of its unique charm.