Looking up at the U7 exposure, positioning the million-dollar luxury car, and pointing directly at the Porsche Taycan？

An autonomous luxury car priced at one million, with sales of more than 1,500 units in a single month, would have been unimaginable a few years ago! However, looking up to the U8 to achieve the milestone moment of domestic high-end cars in the first full delivery month has also made other competitors extremely envious.

In particular, the brand premium of Looking Up U8 has reached a new height. For Looking Up Auto, it will be more confident to launch more million-class luxury cars in the future.On January 10, Looking Up Auto suddenly released a teaser picture of the brand’s third model, Looking Up U7, and from the official poster, it can be seen that the new car is positioned as a million-level new energy flagship sedan.Who is going to "panic" again?

Looking up at U7, exposing the "true face"

If the finale of 2023 is the Xiaomi SU7, then the competition in 2024 is looking up to the U7. A blockbuster new car continues to be launched, it seems that new energy vehicles are going to be lively again!

Let’s take a look at the official spoilers first. It has to be said that the Looking Up U7 is somewhat similar to the Looking Up U9 that was unveiled before, especially the two cars use the "time gate" design language, and the front face light group forms a symmetrical C shape as a whole, and even the strip texture inside the light group remains the same. In addition, the low lying feeling emphasized by the Looking Up U9, which is positioning the million-level pure electric performance supercar, also appears on the Looking Up U7.

The official picture also exposes the side and tail design of the looking U7, which is basically unmysterious. It can be seen that the new car adopts a hidden door handle, exquisite rim shape, and a large back design, and the line portrayal is more powerful. The tail is a through taillight with a layered lower surround, and the overall design language is relatively simple. In addition, the body can see the lidar, and it is expected that there will be high-end intelligent driving on the car.

Although looking up at the U7 and U9 have encountered more extreme evaluations from the perspective of styling design, many netizens said that "the design cannot be appreciated", but the three models that have been disclosed by Looking Up Auto insist on using similar designs, indicating that Looking Up Auto is still quite confident.What’s more, there is BYD’s new energy technology as a backer, and there is a look-up U8 endorsement that has entered the "hot-selling" ranks. Looking up at cars may not be committed to design.

Looking up to the U7’s murderous look, competing with Porsche and NIO?

Without warning, the release of Looking Up at the U7, Looking Up at the Car is actually well-prepared, directly targeting the million-level luxury new energy car market.

At present, the information released by Looking Up U7 is also in terms of power performance, including having more than 1,000 horsepower, which subverts the performance limit of the car. Referring to the power configuration of Looking Up U8 and Looking Up U9 models, Brother Guilu guesses that Looking Up U7 has the opportunity to use a plug-in hybrid system composed of 2.0T + four independent motors. If equipped with a large-capacity battery pack, its comprehensive range will exceed 1,000 kilometers.

BYD also revealed that the Looking Up U7 will be equipped with Easy Sifang technology. The Easy Sifang technology has been fully exerted on the Looking Up U8. Compared with the traditional fuel vehicle power system, the "Easy Sifang" responds faster and adjusts the dynamics of the four-wheel end of the vehicle independently at millisecond speed through the electric drive system with stronger perception, providing ultimate performance and ultimate experience.

As a leader in new energy vehicles in China, BYD’s technical reserves do not stop there. In 2023, a number of BYD models are equipped with the newly developed Yunnian system, including Yunnian-C intelligent damping body control system, Yunnian-A intelligent air body control system, Yunnian-P intelligent hydraulic body control system, and Yunnian-X fully active body control system.It is expected that the U7 will also be equipped with the Cloud Carriage system, which will give the new car greater advantages in terms of driving and performance. However, the official has not disclosed specific information for the time being.

According to the analysis of new energy cars that have been listed and unveiled, at the price of one million yuan, the direct competitor looking up to the U7 is the Porsche Taycan. As Porsche’s first pure electric model, the price range of the Porsche Taycan is 89.8-183 8,000 yuan, spanning a large range of prices and different power and cruising range configurations, providing consumers with a richer choice of products.Unfortunately, the Porsche Taycan suffered a sales waterloo in 2023, with the lowest monthly sales of no more than 100 units. Otherwise, the showdown between the two models is expected to be very interesting.

In addition, the newly unveiled NIO ET9 announced a pre-sale price of 800,000 yuan, and the new car brings together NIO’s latest research and development of the first self-developed high-performance intelligent driving chip, 46105 large cylindrical battery, self-developed global 900V high-voltage architecture, Tianxing intelligent chassis system and other cutting-edge technologies.Although the NIO ET9 is targeted at the luxury executive sedan market, the pricing level may overlap with the U7.

The price ceiling that once dared not be touched by independent brands has now been broken one by one. BYD, GAC Aian, and JK have all launched million-class new energy vehicles in 2023, trying to snatch the cake of traditional luxury brands. Although million-class luxury cars are destined to be niche, the showdown between independent luxury cars and multinational giants is quite exciting. What do you think?