2020 drama series： finding a way out of the backlog of costume dramas, IP adaptation is still hot.

Original: Maoying Entertainment Editorial Department Maoying Entertainment

Author | Sandy

Edit | Amy Wang

More than 400 TV series broadcast in 2019 not only left the experience of making explosions and updated the explosion formula (click review: 2019 TV series inventory: revealing the truth of explosions), but also won the popularity of Sean Xiao, YiBo, Li Xian and other actors.

On the content level, the 2019 series also tried to show diversity. You Know, which depicts the new women in ancient times, analyzes the Chinese family’s Everything’s Fine and Little Joy, restores the ice-breaking action mediated by the anti-drug police and drug dealers, and the youth’s sweet pet, Dear, Love, shines in the same file as The Untamed in the costume of Xian Xia. The long tail of Joy of Life broadcast at the end of the year has also continued to this year.

In 2020, "detective chinatown" launched the first shot of online drama, which was close to the narrative and lens language of the film and scored 8.1 douban, which made a good start for online drama in 2020.

Up to now, there are more than 200 TV series to be broadcast on five David TV stations (Hunan Satellite TV, Dragon TV, Zhejiang Satellite TV, Beijing Satellite TV and Jiangsu Satellite TV) and four major video platforms (Tencent, Iqiyi, Youku and Mango), among which there are many seed players who have attracted much attention from the preparatory period, such as "Please advise me for the rest of my life" and "Youth Tour".

Cat Shadow Entertainment (ID: maoyingtv) has specially compiled the drama list of TV and video platforms in 2020.

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Five David TV films in 2020

Emotional dramas and workplace dramas with realistic themes occupy more than half of the prime files of satellite TV. Although the popular "Elite Lawyer" has not gained much resonance from the audience in the lawyer profession, the twists and turns of the emotional drama in its office can frequently attract heated discussions among netizens, and the continuous high ratings can also show that the TV series with urban theme is attractive on the small screen.

In 2020, there will be not only the type of workplace drama such as The Great Pediatrician, but also the main theme TV series "Puzzle" and "People’s Property", etc., which can be seen from the care for reality and social reflection.

On the other hand, the video platform’s 2020 drama list is a variety of themes such as costume, city, suspense, military, comedy, etc., among which costume accounts for the highest proportion.

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Video platform drama list in 2020

Earlier, Cat Shadow Entertainment (ID: maoyingtv) analyzed the male frequency drama and female frequency drama on the video platform. Click here to review: Who will be the winner of the male frequency drama VS female frequency drama on the video platform in 2020?

In addition to the different emphasis on the types of TV dramas mentioned above, on the whole, the list of dramas in 2020 also reveals the following information and possible issues.

1. It is normal for satellite TV to broadcast together and network stations to link together, and high-traffic dramas are the killer of solo broadcasting.

In the first quarter of 2019, Beijing Satellite TV and Shanghai Oriental TV jointly broadcast four dramas, namely, Rivers, Kings Behind the Scenes, Sesame Hutong and Youth Fight, which occupied the top two in the ratings list, which was a win-win situation. On the other hand, Jiangsu Satellite TV and Zhejiang Satellite TV’s "Everything is Fine" also triggered a ratings boom, and Zhejiang Satellite TV also made a breakthrough in TV ratings through "Everything is Fine".

Stills of "Everything is Fine"

Beijing Satellite TV and Shanghai Oriental TV, the "Elite Lawyers" launched this year, are still working together, and the good strategic relationship between the south and the north remains stable. After that, Beijing Satellite TV and Oriental TV will also broadcast "New World" starring Sun Honglei and Edward Zhang, and Jiangsu Satellite TV and Zhejiang Satellite TV will also broadcast "Hidden and Great" starring Yifeng Li and Gina.

Hunan Satellite TV, which has an independent video website Mango TV, pays more attention to the linkage between networks. Satellite TV reserves such high-flow and high-heat dramas as "Please Teach Me for the Rest of My Life", and the deployment of Mango TV linked with it is also very careful. According to reports, "In 2020, Mango TV will promote the four major theaters of Jinmang, Qingmang, Yatai and Interactive, and launch an S-level drama every season, with eight major dramas throughout the year."

Stills of "Please give me more advice for the rest of my life"

Undoubtedly, high-quality dramas can often feed back the platform. In 2018, Story of Yanxi Palace won 12 million yuan for iQiyi, and in 2019, the The Untamed finale earned 156 million yuan ahead of the on-demand Tencent. Such a considerable return will definitely make the network pay more attention to the reserve of high-quality dramas.

According to the TV drama list in 2020, all five Davids have prepared exclusive high-flow killers for themselves, such as Hunan Satellite TV’s Please Teach Me More for the Rest of My Life, The Legend of Fei’s Cream on the Knife, Oriental TV’s Big River 2, Love Apartment 5, Zhejiang Satellite TV’s People’s Property, Beijing Satellite TV’s Da Ming Gong Ci, and Jiangsu Satellite TV’s The Great Pediatrician.

2. Looking for a way out of the backlog of costume dramas, IP adaptation is still hot.

In recent years, costume dramas have been seriously affected by the policy, especially in 2019. According to the data, in the first half of 2019, the number of dramas with distribution licenses decreased by 15.63% year-on-year, and among the TV dramas that completed the filing in the first three quarters, the number of costume dramas decreased by 68.8%.

It is normal for costume dramas in 2019 to suddenly withdraw their files and publish their hair naked. The Untamed and The Longest Day In Chang’an, etc. are all famous for their stories about the youth of the Great Song Dynasty. Even at the end of the year, it is fortunate that costume dramas such as He Lai Hua Ting and Once upon a time, there was a mountain with a sword, Joy of Life, etc. can be successfully launched and regularly broadcast.

Joy of Life stills

Through the list of dramas to be broadcast on the video platform in 2020, we can see that in 2020, a large number of costume dramas "defected" to the video platform. Among them, there are many backlogged dramas, such as "Three Life and Three Pillows", "The Master" and "Dream Back to the Song" and so on.

In this large-scale costume drama, IP adaptation is still hot, and it is a reserve for explosions. In 2019, Joy of Life, The Untamed, The Longest Day In Chang’an has proved that IP will not fail under the condition of carefully polishing the content and managing the relationship with fans, and it can even realize the C-side traffic while creating the top flow. The Untamed is the best example.

This year’s The Legend of Fei’s Youth Hairpin Tour, Big Master, Three-body, Lady Huzhu, etc. are all big IP with a deep reader base, and it is very likely to become an explosion when actors with equal flow and strength join in.

3. The creation of realistic themes is more diverse, such as main theme, women, workplace, military, e-sports and so on.

In 2017, "in the name of people" made the main theme TV series win-win in terms of audience rating and volume. Last year, the online drama "Breaking the Ice", which was mediated by the anti-drug police and drug dealers, not only won the highest score in recent years for anti-drug TV series, but also was broadcast on TV stations for the second time after webcasting, becoming an excellent online drama of anti-loss TV, showing the vitality of the main theme creation.

Last year’s realistic TV series about family, such as Everything’s Fine, Little Joy and School of Youth, also achieved very good results.

In this year, the creation of realistic themes is more diverse, with the main theme of People’s Property and Puzzle to be broadcast on Zhejiang Satellite TV, and Tencent’s video Our The National SouthWest Associated University and Fog in the Smoke; In real life, Nothing But Thirty, who is a modern woman, focuses on the house seller, ordinary glory and so on; Among the military themes, there are dramas such as Glory of Special War, Trumpet in Place and Dear Military Dress, which are joined by young actors of the new generation.

Nothing But Thirty stills

Last year, Full-time Master, Accompany You to the Top of the World and Dear, which showed some e-sports, made the once minority cultural e-sports appear in a more mainstream way like TV series. Whether this year’s e-sports dramas such as Full-time Master 2 and Crossing the Fire Line can continue to make people shine is also worthy of attention.

In addition, suspense dramas will continue to be active on the video platform, such as detective chinatown, Fox Hunting and Skyscraper.

4. The sweet pet drama that makes the industry rush to become a real "koi fish" needs differentiation.

The sweet pet drama with low cost and high return is gaining momentum, which makes the industry rush. Once upon a time, overbearing president-style sweet pet dramas such as "Shanshan Comes" and "Love O2O" flooded many girls’ hearts. Last year’s "Dear, Dear" made girls "go to the top" in succession, and iQiyi’s anti-routine costume sweet pet drama "Love in Jianghu" also gained a good reputation.

Stills of "Love Jianghu"

However, the sweet pet drama is not profitable, and only a few can become the real "koi fish". Most sweet pet dramas are reduced to cannon fodder because of the same plot and shoddy production.

In the new year’s drama series, we can’t find out which one is an excellent sweet pet drama in the name, but if we want to be a real "koi fish" with a small and broad scope, we must make differentiated good content.

The drama war in 2020 has already started. Which dramas can win the applause of the audience and stand out in the market of more than 100 dramas in deus ex, we are waiting for the answer.

Original title: "2020 drama series: finding a way out of the backlog of costume dramas, IP adaptation is still hot"

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