Prospects of Chery’s new cars in 2016, such as Arrizo 5／Tiggo 7.

　　[News] In the winter of a year ago, we had a conversation with Yin Tongyue, the chairman of the board (click to view the dialogue article with Lao Yin). He mentioned to us that "we can’t become a production-only enterprise, so Ariza should strengthen." In 2015, Chery made a change to the model, and it was officially unveiled. In 2016, Arrizo 5 will be officially listed, and the new Arrizo 7 and Arrizo 7 PHEV will also be put on the market. We can see that Chery will exert its strength in the car market. In terms of SUVs, Chery will continue to enhance its competitiveness, and it will launch three models, namely, new models, 3X models and Tiggo 7 models. Then, what are the highlights of each of these models, and what are the characteristics of Chery’s new car planning in 2016? Let’s find the answer together in the following.

◆ Arrizo series

● Ariza 5
Time to market: March 2016
New car features: positioning a new compact car, equipped with 1.5L+CVT powertrain.

　　Chery Arrizo 5 was launched during the 2015 Guangzhou Auto Show. From its name, it is not difficult to see that this car is positioned between Arrizo 7 and it is a brand-new compact car.

　　Chery Arrizo 5 adopts a very young appearance design, with a lattice shape in the middle net, a chrome-plated decorative strip running through the left and right, and two sides connected with the interior decorative strip of the headlight. This design requires high technology, but it is in exchange for a strong front face shape. The design of the front bumper of this car is very simple, and both sides are equipped with.

　　On the side, the body line of Arrizo 5 is very compact, and the waistline design with low front and high back creates a running posture, which is very dynamic. The high-profile models also use a very personalized multi-spoke rim, which adds a lot of decoration on the basis of the double five-spoke design. At the rear, the rear of the Arrizo 7 is very short, with a duck tail design and triangular taillights, which also creates a dynamic effect. In terms of body size, the length, width and height of Arrizo 5 are 4572mm/1825mm/1482mm respectively, reaching 2670 mm..

　　In the interior part, the design of Arrizo 5 is relatively simple, and the simplicity here is reflected in the compactness and concentration of each functional partition, which is not slow. The dashboard of the new car is irregularly shaped, with a LCD screen in the center. The layout of the center console is very compact. The high-profile model is equipped with an 8-inch LCD screen, and it is equipped with a built-in 4G network card, which can support music playing in the cloud and is very powerful. In addition, the car also comes standard with a body stabilization system.

　　In terms of seating space, the editor with a height of 178cm sits in the front row. After adjusting the seat to the lowest, there is about 4 fingers in the head. In the back row, the editor’s leg space is more than 2 punches, and the head space is only 1 finger. In the center of the back row, the floor of Ariza 5 is not seriously raised, but there is no headrest in the center, which is a pity.

　　In terms of power, Chery Arrizo 5 is equipped with a 1.5L DVVT. The maximum output of this engine is 116 HP (85kW) and the peak value is 141 Nm. In the transmission system, it is matched with a 5-speed or gearbox.

　　Editor’s comment:At present, Chery has launched two models, Arrizo 3 and Arrizo 7, in the market. Among them, the Arrizo 3 is positioned at the entry level, which is close to it. However, with the high-end consumption and the erosion of the market, the current sales volume of Arrizo 3 is not high, and only 15,369 vehicles were sold in the first 11 months of 2015. Similarly, for Arrizo 7, its performance is not too bad. In the first November of 2015, a total of 20,094 vehicles were sold. Therefore, in the car product line, Chery has great expectations for the market performance of Arrizo 5.

"Ariza 3; Ariza 7 "

　　Referring to the price of Arrizo 3 (57,900-74,900 yuan) and Arrizo 7 (72,900-104,500 yuan), the future price of Arrizo 5 may be around 60,000-90,000 yuan. There are many powerful compact cars in this section, including China brand cars, cars, cars and so on.

　　In the face of these models, the Ariza 5, once called "the best-looking Chery car in history", will first attract many consumers in appearance. In addition, this car comes standard with a body stabilization system, and the high-profile models are equipped with a multimedia system with Internet access. In the future, its configuration may give us great surprises. Finally, as the second-generation model under Chery’s new technical standards, the official said that it has greatly improved in technology and quality. We also felt that the workmanship of this car is much better during the test drive (click to view the test drive article), which will also become the advantage of Arrizo 5. There is no doubt that Arrizo 5 will be the key for Chery to enhance the brand image of Arrizo.

More exciting videos are all on the car home video platform.

　　Read more:

　　Interpretation of Chery Arrizo 5 Modeling Design with China
　　//www.autohome.com.cn/tech/201512/882190.html

● New Arrizo 7
Time to market: April 2016
Features of the new car: ESP is standard in the whole system, and blue-drive models will be launched.

　　The reason why Chery launched the new Arrizo 7 following the Arrizo 5 is not only a routine launch of the model of the year, but also to make this car more in line with the new product positioning, keep up with the pace of Arrizo 5 in terms of configuration, and ensure its sales.

　　The new Ariza 7 retains the overall design of the current model, but there are some changes in some details. The new car still adopts the inverted trapezoidal air intake design, the headlights on both sides will adopt a new style, and the interior LED strip will be more personalized. In addition, chrome decoration has been added to the fog lamp frames on both sides of the front bumper of the new car, and the fog lamps also use LED light groups.

　　The side lines of the new Arrizo 7 will keep the style of the current model, but the new car will be equipped with more fashionable multi-spoke wheels. At the tail, the newly designed taillight style contains light guide belt design, which is more spiritual, and the number of reversing radars on the rear bumper will increase from 3 to 4.

　　In the car, the overall shape of the new Arrizo 7 will not change, but according to the official introduction, its configuration will be improved to some extent. The LCD screen in the center of the dashboard of the new car will be upgraded to a color screen, and it will also become the standard of the whole department. Skylights, reversing radar and reversing images will also appear on the new car.

"The 1.6L engine used in the current Arrizo 7"

　　In the power system, the new Arrizo 7 is expected to continue to use 1.6L and 1.5T engines, with the maximum power of 126 HP and 152 HP respectively. At present, the 1.6L model can choose 5-speed manual or CVT gearbox, while the 1.5T model only provides 5-speed manual gearbox. In addition, we also learned from the official that the new Arrizo 7 will launch a blue-drive version with better fuel consumption performance.

　　Editor’s comment:After the listing of Arrizo 5, its pricing is expected to overlap with that of Arrizo 7. Because of the higher configuration and more exquisite design of the former, it will definitely have a certain impact on the current market of Arrizo 7, which is obviously not what Chery wants to see. Secondly, the Arrizo 7 is the pioneering work of the Arrizo series. As a key model, Chery will obviously not meet its current sales volume, so it is imperative to change the model.

　　Therefore, Chery will launch the new Arrizo 7 only one month after the listing of Arrizo 5, hoping to enhance the competitiveness of its comprehensive products, open a certain gap with Arrizo 5 and reduce the impact between products of the same brand. In addition, due to the addition of Arrizo 5, Chery will definitely reorganize the product positioning of Arrizo 3 and Arrizo 7, and the price of Arrizo 7 may change greatly with the improvement of configuration. Let us wait and see.

　　Read more:

　　Appearance details change, Arezzo 7 declaration information exposure
　　//www.autohome.com.cn/news/201510/880915.html

● Arrizo 7 PHEV
Time to market: April 2016
Features of the new car: comprehensive fuel consumption of 2.2L/100km, plug-in hybrid system equipped with 1.6L+ permanent magnet synchronous motor.

　　When talking to Lao Yin, when referring to new energy vehicles, he said, "PHEV plug-in hybrid vehicles are a future direction of Chery". In 2015, Chery brought the Arrizo 7 PHEV, which will be launched in April this year.

　　The Arrizo 7 PHEV, which was unveiled at the Shanghai Auto Show, is not the final production version. We can see that the design of this car is basically the same as that of the current ordinary version, except for the details such as the body logo and charging port. However, since Chery will launch the new Arrizo 7 in April, the final production version of the Arrizo 7 PHEV is likely to adopt a design similar to the new Arrizo 7.

　　In terms of interior, we can see that the design of the exhibition car is basically the same as that of the current Arrizo 7. The car adopts double disks and the center console is trapezoidal. Similarly, the future production version is also expected to adopt the same interior/configuration as the new Arrizo 7.

　　In terms of power, this car is equipped with a plug-in hybrid system consisting of 1.6L+ permanent magnet synchronous motor, which matches the CVT gearbox and is equipped with a 9.2kWh battery pack. According to the official data, the car’s 0-100km/h acceleration time is 10.9 seconds, the comprehensive fuel consumption is 2.2L/100km, and the battery life in pure electric state is 50km.

　　Editor’s comment:Chery’s development in new energy vehicles is relatively slow. Most of the products launched earlier are low-end electric vehicles. The launch of the Arrizo 7 PHEV model indicates that it will exert its strength in plug-in hybrid vehicles. Compared with traditional power models, the advantage of plug-in hybrid models is undoubtedly fuel consumption. Take the current Arrizo 7 1.6L CVT model as an example, its official fuel consumption is 7.6L/100km, while the comprehensive fuel consumption of the hybrid model is only 2.2L/100km, which has obvious advantages. Moreover, this car may also enjoy new energy subsidies. According to the 2016 standard, the car can enjoy a state subsidy of 32,000 yuan, and the local subsidy can reach a maximum of 64,000 yuan. Overall, as long as the price is reasonable, this car still has great market potential. In addition, as a new energy vehicle, the car has more advantages in some license plates and number limits.

　　Throughout the current domestic market, the same hybrid models as this car are Qin and other products, among which BYD Qin has achieved good sales with its eye-catching high performance, and sold a total of 28,195 vehicles in the first 11 months of 2015. Compared with Qin, the styles of Arrizo 7 PHEV and e550 are closer. They don’t have strong power performance like Qin, but their main features are concentrated on fuel consumption. Therefore, in order to achieve certain results in this market, Chery needs to pay more attention to market promotion and sales strategy.

　　Read more:

　　The Arrizo 7 plug-in hybrid version will be available in April 2016.
　　http://www.autohome.com.cn/news/201512/882994.html