Please pay attention to these ＂pits＂ when you join more VIP member routines in online video.

　　BEIJING, Sept. 5 (Reporter Wu Tao) "Putting an elephant in the refrigerator is divided into three steps", but do you know how many steps there are to cancel the "automatic fee deduction" for an online video VIP member? Many netizens don’t even know where and how to cancel, all because the online video VIP membership routine is "full".

　　Routine one

　　Price temptation, binding "automatic deduction"

　　"One cent for membership" and "9.9 yuan enjoys exclusive price for beginners". Many online video websites have been doing this activity almost all the year round, saying that opening VIP members is cheap. Is this true?

　　The reporter learned in the investigation that when using these "preferential prices" to open VIP members, they have one thing in common, that is, they are forced to bind "automatic renewal" (or "automatic deduction"), otherwise they cannot enjoy such prices; The preferential price can only last for one month or a few days.

　　"Why set the preferential price? One is to attract new VIP members, and the other is to bind payment methods, so as to be ‘ Automatic fee deduction ’ Provide the necessary conditions. " Some senior online video member users say that every time they recharge, they are tempted by the price, so they are basically cheaper "continuous monthly subscription".

　　Routine 2

　　There is no "automatic fee deduction" cancellation service on the page.

　　After users subscribe to the "automatic fee deduction", in order to reduce the loss of VIP members, many online video websites do not set up the "automatic fee deduction" service, or the location is difficult to find. For example, in the APP member center of Mango TV, there is no way to cancel the automatic renewal on the whole page.

　　"I don’t know how to cancel VIP membership" and "It’s too troublesome to cancel". Some users said in an interview with Zhongxin. com that they must open VIP members to watch popular dramas, but they always renew their fees because they can’t cancel the "automatic deduction fee" after watching them.

　　Routine 3

　　"automatic fee deduction" deducts fees in advance

　　Some netizens believe that VIP members have not expired yet, and it is too late to cancel the "automatic deduction" when it expires. In fact, this is careless again. Many online video websites deduct fees in advance, about 1 to 3 days in advance. The specific time may be different for each enterprise.

　　Routine four

　　Members set up in the middle, and special resources will be charged again.

　　According to the data published by some online video websites, the VIP membership rate of some websites has reached more than 90%, which means that among 100 users, more than 90 people are VIP members, but when most people become VIP members, the membership rights are not so "distinguished".

　　The reporter’s investigation found that VIP members, including video websites such as Tencent Video, still need to pay extra when watching some sports programs; In some online audio-visual services such as QQ music, some music downloads, even if they are members of Green Diamond, still have to be charged separately.

　　Routine five

　　Inductive renewal fee

　　OK, just pay for special resources, but sometimes, when you click on the pop-up page to pay, it becomes a VIP member "renewal fee" instead of "purchase", and the resources you want are still not available.

　　In an interview with a reporter from Zhongxin.com, a user said that she used her member account to download songs on an online audio-visual platform, showing that she paid extra, and then a payment window popped up. "After paying, I still can’t download them. After paying for three times in a row, I found that it was renewed for three times. Finally, I found the purchase channel in a small line on the page, which can be marked prominently as ‘ Renewal fee ’ It is easy to be fooled. "

　　Routine six

　　Only payment channels that can be "automatically deducted" are provided.

　　The No.42 document previously issued by Networked Clearing Co., Ltd. makes it clear that before June 30, the direct connection between all third-party payment institutions and banks will be cut off, and banks will no longer directly provide withholding channels for third-party payment institutions.

　　The reporter noticed that Youku and others only provide payment methods that support withholding services, such as Alipay, WeChat payment or SMS from operators, and do not support payment channels that cannot automatically deduct fees.

　　Enterprise: This is an industry phenomenon.

　　The reporter contacted the relevant staff of two online video websites and got a response, saying that VIP members can meet the differentiated needs of users well, and it is not mandatory, and users can choose by themselves.

　　"As for ‘ Routine ’ This is an industry phenomenon, not just online video, including online music, online download, online knowledge payment and other fields. Many companies do this. "

　　Some users spend thousands of dollars a year.

　　Although it is not mandatory, the burden is not small for users. "I have opened Youku, Iqiyi, Mango TV, Tencent videos, and I can’t remember them. The reason for recharging members every time is probably because of popular online dramas or variety shows." The above-mentioned senior online video user said.

　　It is understood that the annual fee for VIP members of Tencent video is 198 yuan, and most of the online video VIP members are also around 200 yuan. For example, if a user has opened 10 VIP members, it will cost more than 2,000 yuan a year.

　　In addition, don’t underestimate the VIP membership fee of tens of dollars per month. According to media reports, because there are many kinds of members charging for the Internet, many users spend five or six thousand yuan on membership purchases every year.

　　How can I cancel the "automatic fee deduction"?

　　Having said that, how can the "automatic deduction" be cancelled? The reporter found that there are basically two methods. One is to provide websites that cancel automatic renewal, such as Tencent Video and Youku, which can be cancelled in automatic renewal management. But there are relatively few such websites.

　　More online video website member centers don’t have a cancel button, so they can only cancel through the purchase channel.

　　For example, if you want to cancel the "automatic deduction" for VIP members purchased through Alipay, you can find the corresponding application in Alipay My-Settings-Payment Settings-Confidential Payment/Automatic Deduction-Payment Code and Sonic Confidential Payment, and just cancel. (End)