Panzhihua characteristic fruit industry development and upgrading ＂Panguo＂ industry development alliance is coming.

The establishment of the "Panguo" industrial development alliance and the 2023 "Panguo" production and marketing docking conference were recently held in Panzhihua. The heads of nine member units of the Alliance Council signed a contract on the spot, and will establish an agricultural modern business model of "leading alliance, alliance with base and base with farmers" through "unified standards, unified marketing and unified brands" to promote the high-quality development of Panzhihua characteristic fruit industry and let industry subjects share the industrial development dividend.

The alliance was jointly established by the Agricultural Technology Extension Service Center of Panzhihua Agricultural and Rural Bureau and Panzhihua Panguo Development Co., Ltd. The first batch of 41 alliance members covered the production, processing, sales and supporting services of Panzhihua characteristic fruit industry.

The planting of characteristic fruits in Panzhihua City has reached 1.1 million mu, and the planting technology and process have initially formed corresponding standards. In recent years, the problems of scattered management, single variety and weak brand have become the bottleneck of upgrading Panzhihua characteristic fruit industry. "At present, it is urgent to build an industrial system of division of labor and cooperation in industrial links, extending the chain and supplementing the chain, transforming industrial advantages into market advantages and realizing benign and sustainable development." The relevant person in charge of the Agriculture and Rural Bureau of Panzhihua City introduced that after the establishment of the alliance, it will continuously enhance the brand value of "Panguo", and at the same time guide industry entities to strengthen cooperation, build a docking platform for production, supply and sales, optimize the allocation of industrial resources, and add momentum to the standardization, scale and intensive development of Panzhihua characteristic agriculture. (Reporter Tang Ziqing)